2018 Annual Auto Show Report

SHOW HIGHLIGHTS

S H O W R E V I E W 2 0 1 8

C O N S U M E R F A C T S

DMA RANKINGS

THE NEW YORK AUTOMOT I VE DMA IS THE LARGEST IN THE NAT ION AT 1.1 MILLION VEHICLE REGISTRATIONS REPRESENTING 20,320,000 CONSUMERS

L.A.

NEW YORK

DETROIT

CHICAGO

PHILADELPHIA

DALLAS

BOSTON

SAN FRANCISCO

HOUSTON

WASHINGTON D.C.

01

DATA SOURCE: IHS MARKIT

56%

17%

OF ALL VEHICLE PURCHASERS WERE INFLUENCED IN THEIR DECISION BY THEIR ATTENDANCE AT AN AUTO SHOW IN THE PAST 12 MONTHS

OF NY AUTO PURCHASERS MADE THEIR FINAL DECISION AT AN AUTO SHOW AS COMPARED TO 8% OF ALL BUYERS AND 13% IN GLOBAL AUTO MARKETS

DATA SOURCE: FORESIGHT RESEARCH AUTO SHOW IMMERSION REPORT OF VEHICLE PURCHASERS

M E D I A S TAT S

61

6,563 MEDIA REGISTRATIONS REPRESENTING 56 COUNTRIES

VEHICLE DEBUTS

29% INCREASE IN ONLINE DOMESTIC COVERAGE

25%

INCREASE IN GLOBAL COVERAGE

DATA SOURCE: PRIME RESEARCH