2018 NY International Auto Show Key Facts

PROFILE OF NEW YORK ATTENDEES

68%

OF ATTENDEES INDICATE THAT THEY WILL PURCHASE OR LEASE IN THE NEXT 12 MONTHS

40% OF ATTENDEES ADDED BRANDS 26% OF ATTENDEES WHO DID NOT INTEND TO PURCHASE CHANGED THEIR MIND AFTER THE SHOW 66% OF ATTENDEES VISITED A BRAND NOT PREVIOUSLY CONSIDERED