2019-20 Workshops & Seminars for Automobile Dealerships

MAY 2020

MAxIMIzING YOuR OWNER RETENTION IN SALES AND SERvICE

SERvICE ADvISOR’S GuIDE TO SELLING SERvICE AND REPAIR The ultimate game plan on increasing hours per R.O. and gross retention

Taking ownership of your customer's experience

Wednesday, May 6, 2020

DATE

TIME 10:00am - 1:00pm INSTRUCTOR Mark Rodriguez, Auto Client Care, Inc.

Tuesday, May 19, 2020

DATE

TIME 10:00am - 4:00pm INSTRUCTOR Ken Carlson, F&I Resources

MEMBER FEE $120.00 NON-MEMBER $200.00

MEMBER FEE $175.00 NON-MEMBER $300.00

Designed for Dealer Principals, GM’s, fixed Operations Managers, ASM’s, GSM’s, and BDC Managers.

Learn to achieve peak performance, increase sales, and maximize customer satisfaction.

At a time when dealership profit margins are sinking and ex- penses are soaring, maximizing customer retention in sales and service is no longer a SHOuLD – it is a MuST! Your teams require a communication process that will retain customers from delivery of their vehicle, through the entire vehicle main- tenance lifetime and then back into your showroom. n Booking strategic service appointments that serve both the customer and the advisor n Preparing for upcoming service appointments utilizing digital tools, (i.e., Carfax, VAuto, AAX, etc.) n Developing a Sales to Service / Service to Sales handoff n Turbo Charging your Sales and Service BDC n Asking for and getting the MPI upsell business on the phone and more Attendees will learn techniques for:

Learn how to communicate the importance of vehicle mainte- nance to customers while increasing service-driven profits. Also learn to overcome common objections, telephone closing techniques, building CSI, handling difficult customers, and much more. n Selling techniques to get customers to agree on needed service(s) n Methods to build rapport and learn about the customer n How to position service needs based on benefit to the customer n Techniques for handling objections throughout the process Participants will learn:

n How to ensure trust and credibility in customer relationships

IMPROvE YOuR HIRING PROCESS Attract those open to pursuing the right opportunity

GNYADA SALES ACADEMY Covering every phase of the selling process,

from prospecting to delivery

Tuesday, May 12, 2020

DATE

TIME 10:00am - 1:00pm INSTRUCTOR Bill McAndrews, william D. McAndrews & Associates

Wednesday, May 20 & Thursday, May 21, 2020

DATE

10:00am - 4:00pm EACH DAY

TIME

MEMBER FEE $120.00 NON-MEMBER $200.00

INSTRUCTOR Ken Carlson, F&I Resources MEMBER FEE $199.00 NON-MEMBER $350.00

Hiring and retaining the best talent is tough.

Surefire techniques to help you win more deals.

Having trouble hiring for that desired skill set? Can’t seem to draw in the type of talent you seek? Learn ways to position your dealership as a desired destination for top talent.

This intensive intro to automotive selling is the starting point for all salespeople. The highly interactive two-day Sales Academy equips participants with the tools and techniques to achieve success in automotive sales.

In this course, attendees will learn:

n ways to optimize your employer value proposition n To create a culture where the best employees want to work n Steps for writing effective career pages and job descriptions n To empower employees to act as corporate ambassadors n Techniques to actively build and leverage your brand in the recruitment marketplace

Salespeople will learn:

n Skills in appointment setting and prospecting n How to engage customers and qualify their needs n what to do during walk-a-rounds and test rides n Techniques for working around negative feedback n How to negotiate agreements and close deals

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C E N T E R F O R A u T O M O T I V E E D u C A T I O N & T R A I N I N G / w H I T E S T O N E , q u E E N S / G N Y A D A . C O M / E D u C A T I O N