2019 Annual Auto Show Report

L ead acquisitions and customer conversions are core metrics of the New York Auto Show. Through extensive research, event organizers know that more people start their car buying journey in New York than at any other automotive marketing event in the nation. As a result, OEMs have the opportunity to convert and retain customers to their brand like no other event can. Engaging consumers is the number-one priority during the ten-day run of the Show, with an exciting dose of hands-on experiences including driving simulators and interaction with product specialists. Through using ride and drives and interactive exhibits—plus the ability to see, touch and feel nearly 1,000 vehicles—visitors truly understand the transportation options available to them. CONSUMER DATA ANALYSIS

ATTENDEE PROFILE STATS

26%

MORE THAN TWO-THIRDS (72%) OF NYIAS VISITORS ARE IN THE MARKET FOR A NEW VEHICLE IN THE NEXT 12 MONTHS, SIGNIFICANTLY ABOVE INTENTION IN THE LOCAL MARKET (36%) .

23%

23%

20%

8%

Year-over-year purchase intention was consistent both in the market and among show visitors.

0-3 MONTHS 4-6 MONTHS 7-12 MONTHS 12+ MONTHS NEVER/ NOT SURE

36 %

35 % OF ATTENDEES PLAN TO TALK ABOUT NEW CARS WITH FRIENDS/RELATIVES POST SHOW

46 %

OF ATTENDEES PLAN TO VISIT A DEALERSHIP POST SHOW

OF ATTENDEES ADDED BRANDS AFTER VISITING THE SHOW

9

T H E 2 0 2 0 N E W Y O R K I N T E R N A T I O N A L A U T O S H O W