2019 Annual Auto Show Report

Social media & digital engagement IMMERSIVE EXPERIENCES FOR THE ENTIRE FAMILY The New York Auto Show provides a truly immersive experiential event at which attendees get a real feel for each vehicle brand on display and what each model looks and feels like in person. This is where technology and entertainment intersect, providing the automakers with a unique venue to tell their stories to the world and educate consumers about the latest developments in a creative and fun way.

ACURA NSX GT3 VR experience

HYUNDAI Xbox ONE Forza Motorsport 7 Racing Challenge

SUBARU National Park Foundation collaboration display TOYOTA Become a meteorologist Photo booth Concept i Virtual reality experience Ride-along TRD pro vehicles live 3 60 photos showing off- road capabilities

CHEVROLET Tech studio hands-on attraction LEGO Silverado build station Virtual all-star VR experience home run challenge

JEEP Off-roading interactive “Camp Jeep” display

New York’s favorite outdoor test track, Camp Jeep, gave riders a chance to experience the rugged capabilities of many Jeep vehicles including the all- new Gladiator. The track included an 18-foot-tall “Jeep Mountain” to get hearts pounding. Nissan Z special anniversary section with vehicles built as early as 1970 Altima trax all-wheel drive Snowmobile track NY POWER AUTHORITY New York State keeps you charged interactive charging station NISSAN Intelligent mobility city

DODGE Challenger racing challenge

FORD All-new Explorer Virtual Reality drive Vehicle highlight

Supra simulator rider safety The Toyota Thrill Ride featured 2019 RAV4 gas and Hybrid models navigating an outdoor test track that tests 0-25 acceleration, ABS braking, and an ice crossing. The ride also featured a rock crawl, side tilt and slalom.

15 min video with LED floor LEGO Build-your-own race car driver figure FORMULA E Virtual driving experience on a formula e electric race car GENESIS Born to Rise T-shirt printing and pick up station

VOLKSWAGEN Golf GTI track challenge

HONDA Lens virtual reality “Go everywhere” in the Honda Passport

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