2019 Annual Auto Show Report

MAXIMIZING BRAND AWARENESS Power of press conferences W ith 57 introductions in 2019, the quality and quantity of new vehicle introductions in New York continues to create unprecedented buzz surrounding the industry in every media sector. From auto and finance outlets to lifestyle and consumer content, coverage of the Show helps get car-buyers excited about seeing all the incredible vehicles available. New York remains the media capital of the world and when the Show is in town, the auto industry is on top of the news cycle.

This year’s Show saw an exciting lineup of debuts including a range of new sedans, sports cars, electric vehicles and hot new concept cars. Attendees were among the first to see the all-new Lincoln Corsair, Cadillac CT5, Toyota Highlander, Mercedes-Benz GLS, Subaru Outback, Genesis Mint Concept, Hyundai Sonata and Kia HabaNiro, to name a few of the 57 debuts. For those looking to break the bank, the Show also had the US debut of the Bugatti Chiron Sport ‘110 ANS’. Debuts at the 2019 New York International Automobile Show SHOWROOM-READY CROSSOVERS AND SUVS DOMINATE WHILE LUXURY LOOMS LARGE

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