2019 Annual Auto Show Report

MEDIA POWERHOUSE

U nprecedented media coverage across every platform drives a comprehensive communications strategy that taps into thousands of traditional and social media outlets, plus cultivates relationships with television producers, newspaper editors, radio hosts and social influencers, generating a combined 4.5 billion traditional and social media impressions. interest in new vehicle sales and Show attendance. To ensure that the OEM’s voices are heard, the New York Auto Show puts together

TOTAL MEDIA REGISTRATIONS 6,294

NBC Nightly News anchor Lester Holt interviews Ford President Joe Hinrichs on the show floor

19

T H E 2 0 2 0 N E W Y O R K I N T E R N A T I O N A L A U T O S H O W