2019 Annual Auto Show Report

New York Auto Show attendees are also some of the most avid social media users A ttendees continue to influence friends and family far beyond the four walls of the Javits Center. Each year, the Show engages with top social media platforms to create and deliver a robust digital marketing plan. For NYIAS, the shining star continues to be Instagram; it’s the fastest growing and most engaging channel. Utilizing Instagram Stories and higher frequency posting resulted in almost 50% more reach and impressions on the platform. Features like interactive stickers, polls, and trivia increased overall engagement. IGTV was a major player this year and included a series of three separate episodes from the Show floor titled “Tuned In” that took our online community through live world debuts, interactive OEM booths, and outdoor Ride-and-Drives. The IGTV series alone drew a 47% increase in Instagram impressions .

2019 SOCIAL MEDIA IMPRESSIONS DATA

1.14B 25 % IMPRESSIONS GENERATED INCREASE

THE OVERALL VOLUME OF INSTAGRAM STORIES EARNED IMPRESSIONS INCREASED 47% / FROM 2018

Instagram Hashtag use impressions 1.5M

2018

12,800

TOTAL IGTV VIEWS

2019

in overall Post Show followers across all social platforms

DATA SOURCE: IHS MARKET

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