2019 Annual Auto Show Report

MEDIAPOST PICKS FOR TOP AUTOMOTIVE MARKETERS & AGENCIES

AUTO AGENCY OF THE YEAR (TRADITIONAL): Saatchi & Saatchi/Toyota Campaign: 2018 Olympic Winter Games and Paralympics AUTO AGENCY OF THE YEAR (DIGITAL): Isobar/Buick Campaign: First U.S. automaker to use Google’s advertising beta tool, Director Mix BEST INTEGRATED CAMPAIGN: Hudson Rouge/Lincoln Campaign: “Nautilus Ultimate Control” featuring Matthew McConaughey

BEST MULTICULTURAL CAMPAIGN: Walton Isaacson/Lexus Campaign: “Black Panther” BEST VIRAL MARKETING CAMPAIGN: WPP/GTB/Ford Campaign: #ForDetroit effort

LEADING EVENT FOR BRAND AWARDS RECOGNITION

BEST INTERACTIVE EXECUTION: MotorTrend Group/INFINITI Campaign: Japanese Automotive Invitational at Pebble Beach BEST CAMPAIGN FOR A DEALER GROUP: AOR McKinney/CarMax Campaign: The tongue-in-cheek spots featuring actor AndyDaly

BEST SOCIAL CAMPAIGN: Innocean/Hyundai Campaign: “Million Mile Elantra”

MediaPost 2019 AUTO SHOW BRINGS AUTO MARKETERS & MADISON AVENUE TOGETHER IN NEW YORK

The nation’s top automotive marketers once again arrived at the New York Auto Show for the 2019 MediaPost Automotive Marketing Conference. The event has earned a reputation for delivering the most senior marketers at top OEMs during its conference on Press Preview Days. Mazda CMO Dino Bernacchi, Mitsubishi Motors CMO Kimberley Gardiner, Alfa Romeo Director Bob Broderdorf and Rivian Creative Officer Larry Parker joined Ed Laukes, Group Vice President of Toyota division marketing, who accepted the Marketer of the Year award.

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