2019 Annual Auto Show Report

N Y H A S H I G H E S T P U R C H A S I N G I N T E N S I T Y

S H O W H I G H L I G H T S

36 %

of attendees have an income over $100K 54 %

72 %

of attendees have a college degree

of attendees added brands after visiting the show

of attendees ARE FEMALE 45 %

74% LOOKED AT ELECTRIC VEHICLES / 36% WOULD CONSIDER PURCHASING AN ELECTRIC VEHICLE /

58 %

84 %

OF SHOW-GOERS ARE CONSIDERING EITHER A SMALL OR MID-SIZE SUV

OF ATTENDEES LIVE IN A HOUSEHOLD WITH AN AVERAGE OF 2.3 VEHICLES

36 %

OF ATTENDEES WHO DID NOT COME TO THE SHOW WITH THE INTENT TO PURCHASE A VEHICLE CHANGED THEIR MIND AS A RESULT OF VISITING THE SHOW .

DATA SOURCE: FORESIGHT RESEARCH AUTO SHOW IMMERSION REPORT OF VEHICLE PURCHASERS

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