2019 NYIAS Mini Brochure

THE JOURNEY STARTS HERE. 2019 SHOW DATA

A T T E N D E E P R O F I L E

ATTENDEES WHO SAY THAT THEY WILL PURCHASE OR LEASE IN THE NEXT 12 MONTHS

T H E N E W Y O R K A U T O M O T I V E D M A I S T H E L A R G E S T I N T H E N A T I O N

WITH OVER 1 MILLION VEHICLE SALES

46 % of attendees will visit a dealership after attending the show

D M A R A N K I N G S DATA SOURCE: IHS MARKET

47 % of attendees influence others

NEW YORK

LOS ANGELES

57 % will visit a dealer or OEM website

CHICAGO

DETROIT

PHILADELPHIA

DALLAS

BOSTON

SAN FRANCISCO

HOUSTON

MIAMI

398,987

380,116

380,035

376,536

346,994

345,331

325,143

309,685

918,043

1,071,300

N Y H A S H I G H E S T P U R C H A S I N G I N T E N S I T Y O F A L L A U T O M A R K E T S

A T T E N D E E P R O F I L E

HOURS SPENT AT SHOW

ATTENDEE HIGHLIGHTS

45 %

have an income over $100K 54 %

36 %

earn over $200,000 11 %

ATTENDEES ARE LOOKING FOR 4.75

UP FROM 4 HOURS IN 2018 AS COMPARED TO A NATIONAL NORM OF ONLY 3.5 HOURS

attendees are female

added brands after visiting the show

74% LOOKED AT ELECTRIC VEHICLES / 36% WOULD CONSIDER PURCHASING AN ELECTRIC VEHICLE /

82%

Accessibility of vehicles

81%

Large selection of vehicles

75%

Product Specialists

84 %

58 %

OF SHOW-GOERS ARE CONSIDERING EITHER A SMALL OR MIDSIZE SUV

OF ATTENDEES LIVE IN A HOUSEHOLD WITH AN AVERAGE OF 2.3 VEHICLES

OF ATTENDEES VISIT THE SHOW BECAUSE IT’S FUN AND ENTERTAINING 83%

36 %

OF ATTENDEES WHO DID NOT COME TO THE SHOW WITH THE INTENT TO PURCHASE A VEHICLE IN THE NEAR FUTURE CHANGED THEIR MIND AS A RESULT OF VISITING THE SHOW .

DATA SOURCE: FORESIGHT RESEARCH AUTO SHOW IMMERSION REPORT OF VEHICLE PURCHASERS

T H E N Y I A S J O U R N E Y

M E D I A & I N D U S T R Y H I G H L I G H T S

BRINGING THE ENTIRE INDUSTRY TOGETHER IN NYC .

3.4 BILLION TRADITIONAL MEDIA IMPRESSIONS / 1.14 BILLION SOCIAL MEDIA IMPRESSIONS / 57 VEHICLE DEBUTS / 6,326 REGISTERED MEDIA / 56 COUNTRIES REPRESENTED / 10% RISE IN GLOBAL COVERAGE / 47% INCREASE IN INSTAGRAM STORIES

While the world’s automakers presented nearly 60 new vehicle launches and held important events throughout the city, a wide range of key industry events added to the excitement of the 2019 show and helped attract more media and top automobile executives than ever before.

DATA SOURCE: FORESIGHT SURVEY

AUTOMOT IVE FORUM: APRIL 7 2020 SHOW DATES

18-10 Whitestone Expressway Whitestone, NY 11357 718-746-5300 autoshowny.com Mark Schienberg President Greater New York Automobile Dealers Association 718-746-5900 mark@gnyada.com

Alan Liebensohn Show Director 718-746-5300 alan@autoshowny.com

Public Relations Sams Crispe Communications 27 West 20th street, suite 502 New York, NY 10011 212-560-9494 questions@samscrispe.com

PRESS DAYS : APRIL 8 & 9

PUBL IC SHOW: APRIL 10–19

Design by Reitdesign, inc.

The New York International Auto Show is owned and operated by the Greater New York Automobile Dealers Association

International Organization of Motor Vehicle Manufacturers