2019 NYIAS Mini Brochure

N Y H A S H I G H E S T P U R C H A S I N G I N T E N S I T Y O F A L L A U T O M A R K E T S

A T T E N D E E P R O F I L E

HOURS SPENT AT SHOW

ATTENDEE HIGHLIGHTS

45 %

have an income over $100K 54 %

36 %

earn over $200,000 11 %

ATTENDEES ARE LOOKING FOR 4.75

UP FROM 4 HOURS IN 2018 AS COMPARED TO A NATIONAL NORM OF ONLY 3.5 HOURS

attendees are female

added brands after visiting the show

74% LOOKED AT ELECTRIC VEHICLES / 36% WOULD CONSIDER PURCHASING AN ELECTRIC VEHICLE /

82%

Accessibility of vehicles

81%

Large selection of vehicles

75%

Product Specialists

84 %

58 %

OF SHOW-GOERS ARE CONSIDERING EITHER A SMALL OR MIDSIZE SUV

OF ATTENDEES LIVE IN A HOUSEHOLD WITH AN AVERAGE OF 2.3 VEHICLES

OF ATTENDEES VISIT THE SHOW BECAUSE IT’S FUN AND ENTERTAINING 83%

36 %

OF ATTENDEES WHO DID NOT COME TO THE SHOW WITH THE INTENT TO PURCHASE A VEHICLE IN THE NEAR FUTURE CHANGED THEIR MIND AS A RESULT OF VISITING THE SHOW .

DATA SOURCE: FORESIGHT RESEARCH AUTO SHOW IMMERSION REPORT OF VEHICLE PURCHASERS