2020Directory_FNL_FlippingBook

KEY EVENTS AND ACTIVITIES

Promoting New Cars To New Yorkers For 120 Years Engaging Consumers Virtually 24/7

The New York International Automobile Show is one of the world’s great automotive events. Every year GNYADA brings the very latest and best new cars and trucks to the heart of our area to excite consumers and encourage them into their next new car. We know the Show moves metal. For decades we have researched our attendees buying habits and they prove that annually almost three quarters of attendees visit in order to research their next new car.

ABOUT GNYADA

Media interest in the NewYork Auto Show as a result of the world and North American debuts that we attract is second to none and while of global importance, it is in greater New York where the effect is felt most obviously in your showrooms. The unprecedented television, radio, print and digital coverage during the Show drives interest and spurs purchases.

Because of this unrivaled marketing push for dealers, the cancellation of the 2020 Show was especially difficult for everyone involved. In fact, it is only the second time in the Show’s 120-year history that this momentous decision has been made. The first time was World War II. To fill the void temporarily, the Auto Show team has stepped up its social media outreach to engage and entertain our attendees — your customers — with innovative content to ensure that they return to the Show in 2021 ready to buy. And, as part of this new initiative, we have opened up our vault to pay tribute to the 120-year history of the Show in a fun and informative series called Steering History: Iconic Moments of NYIAS. In 2021, we know that pent-up demand for new cars and trucks will be high and we are working hard to make sure that you, the franchised new car dealers of greater NewYork, will benefit from it as you always have.

11 2020 MEMBERSHIP DIRECTORY & SERVICES GUIDE

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