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GNYADA SALES ACADEMY Winning strategies for every phase of the selling process.

NEW POST THIS NOT THAT! Learn to use social media as a lead generating Powerhouse.

Tuesday, January 24, 2023 & Wednesday, January 25, 2023

DATE

Tuesday, January 17, 2023

DATES

TIME 10:00am - 4:00pm EACH DAY INSTRUCTOR Ken Carlson, Director of Training Brown & Brown Dealer Services

TIME 10:00am - 4:00pm INSTRUCTOR Mark Rodriguez, Auto Client Care, Inc.

MEMBER FEE $175.00 NON-MEMBER $300.00

MEMBER FEE $199.00 NON-MEMBER $350.00

Social media can be your most valuable lead generation channel if you know how to use it right. With 3.6 billion people using social media worldwide, it’s the perfect channel for dealerships to reach and attract leads. It’s only a matter of using the right tactics at the right time. It’s time your sales team starts thinking ‘out of the box’ and learns how to create self-generated leads using some simple yet highly effective Digital Marketing techniques.

A goldmine of surefire techniques to win more deals.

This intensive intro to automotive selling is the starting point for all salespeople. The highly interactive two-day Sales Academy equips participants with the tools and techniques to achieve success in automotive sales.

Salespeople will learn:

Attendees will learn:

n Skills in appointment setting and prospecting n How to engage customers and qualify their needs n What to do during walk-a-rounds and test rides n How to create a memorable customer experience n Techniques for working around negative feedback n How to negotiate agreements and close deals NEW ESSENTIAL SKILLS FOR NEW SERVICE ADVISORS Become an effective Service Advisor while offering a high level of customer satisfaction.

n How to create your own Digital Business Card n How to generate leads from your personal Social Media accounts

n How to create a Video testimonial wall n How to increase Google and Yelp reviews

n The importance of using QR Codes to boost customer awareness and generate leads

Thursday, January 26, 2023

DATES

TIME 10:00am - 4:00pm INSTRUCTOR Ken Carlson, Director of Training Brown & Brown Dealer Services

MEMBER FEE $175.00 NON-MEMBER $300.00

OSHA COMPLIANCE SEMINAR January 2023

This informative instruction will teach your advisors the essential skills to effectively work with your valuable service customers. We will dive into why customers are resistant to purchasing maintenance or found work. We will also discuss why you lose service customers after 2 – 5 years and how to retain them. Additionally, the course will go over “best practices” for an effective write-up process.

This information packed seminar will pro­ vide dealers with a comprehensive update on the latest OSHA requirements and dis­ cuss strategies to successfully meet these stringent standards in this ever-changing workplace environment.

Attendees will learn:

n Effective communication skills and service terms

n How to improve customer satisfaction n How to retain customers in service

The proper use of MPI

n

The Service write-up process

n

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C E N T E R F O R A U T O M O T I V E E D U C A T I O N & T R A I N I N G

W H I T E S T O N E , Q U E E N S / G N Y A D A . C O M / E D U C A T I O N