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NEW ESSENTIAL SKILLS FOR NEW SERVICE ADVISORS

GNYADA SALES ACADEMY Winning strategies for every phase of the selling process.

Students will learn and master the necessary skills to become an effective Service Advisor while offering a high level of customer satisfaction.

Tuesday, September 19, 2023 & Wednesday, September 20, 2023

DATE

TIME 10:00am - 4:00pm EACH DAY INSTRUCTOR Ken Carlson, Director of Training Brown & Brown Dealer Services

Thursday, September 21, 2023

DATE

TIME 10:00am - 4:00pm INSTRUCTOR Ken Carlson, Director of Training Brown & Brown Dealer Services

MEMBER FEE $199.00 NON-MEMBER $350.00

MEMBER FEE $175.00 NON-MEMBER $300.00

A goldmine of surefire techniques to help you win more deals. This intensive intro to automotive selling is the starting point for all salespeople. The highly interactive two-day Sales Academy equips participants with the tools and techniques to achieve success in automotive sales. n Skills in appointment setting and prospecting n How to engage customers and qualify their needs n What to do during walk-a-rounds and test rides n How to create a memorable customer experience n Techniques for working around negative feedback n How to negotiate agreements and close deals Salespeople will learn:

Learn how to communicate with service customers to increase sales and CSI.

This informative instruction will teach your advisors the essential skills to effectively work with your valuable service customers. We will dive into why customers are resistant to purchasing maintenance or found work. We will also discuss why you lose service customers after 2 – 5 years and how to retain them. Additionally, the course will go over “best practices” for an effective write-up process.

Attendees will learn:

n Effective communication skills and service terms

n How to improve customer satisfaction n How to retain Customers in service

The proper use of MPI

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WHAT PEOPLE ARE SAYING:

The Service write-up process

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Ken is very knowledgeable and enthusiastic. Kept everyone engaged and gave great information for all to use.

ASAD BAY RIDGE HONDA

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C E N T E R F O R A U T O M O T I V E E D U C A T I O N & T R A I N I N G

W H I T E S T O N E , Q U E E N S / G N Y A D A . C O M / E D U C A T I O N