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New York International Auto Show: Iconic NYC Event Celebrates 116 Years The New York International Automobile Show is the tristate area’s largest and most important automotive marketing event. The Show reaches an international audience, but its primary purpose is to excite potential vehicle buyers in the greater New York area about the new cars and trucks that are available in dealerships. Thanks to incredible media coverage, high profile vehicle introductions, unsurpassed industry events and the use of innovative social media

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marketing strategies, the Show reaches the maximum number of potential car buyers, influencers, and opinion formers in our area. Universally hailed as one of the most impressive in the Show’s 116-year history, it is impossible for potential car buyers to miss the news that the Auto Show was in town.

Right: John Krafcik, CEO, Google Self-Driving Cars

Photos: Dominick Totino

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