Auto Show Poster 2016

C O M PA R I S O N S H O P P I N G 57 % S O C I A L M E D I A 1.7 BILLION S O C I A L M E D I A I M P R E S S I O N S 38 % ADDED BRANDS TO THEIR CONS IDERAT ION L I ST USE THE SHOW TO COMPARE VEHICLES AND SHOP BEFORE GOING TO A DEALER

INCIDENCE OF INFLUENCERS

29%

28%

I N R E V I E W 2 0 1 6

FOLLOWERS

33%

163,342 ONL INE MENT IONS 76,645 UNIQUE PEOPLE

SHOUTERS HIGH INFLUENCERS TALKERS LOW INFLUENCERS SILENTS

104,000+ (7% increase from 2015)

34,000+ (6.2% increase from 2015)

25,000+ (17% increase from 2015)

6,200+ (New for 2016)

2016 2015 2014

65 ALL-NEW CARS AND TRUCKS UNVEILED

ARE WOMEN 51 %

L O C AT I O N 47 % OF LOCAL ATTENDEES CAME FROM OUTS IDE NEW YORK CI TY 'S F I VE BOROUGHS 37 % ARE UNDER 35

S H OW D E B U T S

G E N D E R & A G E

WORLD AND NORTH AMERICAN DEBUTS

Acura MDX Alfa Romeo Giulia Audi R8 Spyder BMW 330e iPerformance BMW Alpina B7 xDrive BMW M760Li xDrive Buick Enclave Sport Touring Buick Encore Cadillac ATS & CTS Black Chrome Cenntro Metro Chevrolet Camaro 50th Anniversary Chevrolet Camaro ZL1 Chevrolet Camaro ZL1 Convertible Chevrolet Colorado Shoreline Chevrolet Cruze 5d Chevrolet Sonic Chrysler 300S Sport Appearance Dodge Go Mango Charger & Challenger Fiat 124 Spider Abarth Ford Shelby GT-H

Hyundai Ioniq Infiniti QX70 Limited Jaguar F-Type SVR

Nissan Titan Crew Cab Porsche 718 Boxster

Porsche 911 R Porsche Macan Range Rover Evoque Convertible Scion by Toyota tC RS 10.0 Spyker C8 Preliator Subaru Impreza Toyota 86 Toyota Highlander

Jeep Grand Cherokee Summit Jeep Grand Cherokee Trailhawk Kia Cadenza Koenigsegg One:1 Lexus LC500h Maserati Levante Mazda MX-5 RF Mercedes-Benz AMG C63 Cabrio Mercedes-Benz AMG GLC43 Mercedes-Benz AMG GLC 43 Coupe Mercedes-Benz AMG E43 Mercedes-Benz CLA Mercedes-Benz E220d Mercedes-Benz GLC Coupe MINI Clubman ALL4

Toyota Prius Prime PHEV Volkswagen Golf Alltrack Volvo XC90 Excellence

CONCEPT MODELS Acura NSX GT3

60 % 49 % HAVE A BACHELOR’S DEGREE OR HIGHER EARN OVER $100,000 E D U C AT I O N & I N C O M E

Genesis New York Concept Honda Civic Hatch Prototype Honda Civic Rallycross Lincoln Navigator Concept Toyota C-HR Concept Toyota Corolla Toyota Corolla 50th Anniversary

MINI JCW Convertible Mitsubishi Mirage G4 Mitsubishi Outlander PHEV Nissan GT-R Nissan Titan & Titan XD

GMC Terrain Nightfall Edition Honda Civic by Demi Lovato Honda Clarity FCV US-Spec

N E W Y O R K I N T E R N A T I O N A L A U T O S H O W

A U T O S H O W N Y . C O M

# N Y I A S

3.22 B I L L I O N TOTA L GLOBA L MED I A I MP R E S S I ON S

I N R E V I E W 2 0 1 6

A U T O S A L E S B Y T O P D M A M A R K E T S

L.A.

NEW YORK

CHICAGO

PHILADELPHIA

DALLAS

DETROIT

HOUSTON

BOSTON

SAN FRANCISCO

WASHINGTON D.C.

Data Source: JD Power

INTEND TO PURCHASE A CAR IN THE NEXT 12 MONTHS 68 % COUNTRIES REPRESENTED IN INTERNATIONAL MEDIA COVERAGE

INCREASE IN RETURNING PRESS DUR ING PUBL IC DAYS (compared to 2015) 6,350 TOTAL MEDIA REGISTRAT IONS 42 %

OVER ONE MILLION VISITORS

N E W Y O R K I N T E R N A T I O N A L A U T O S H O W

A U T O S H O W N Y . C O M

# N Y I A S