GNYADA 2018-2019 Education Book

SERVICE ADVISOR’S GUIDE TO SELLING SERVICE AND REPAIR The ultimate game plan on increasing hours per r.o. and gross retention

GNYADA SALES ACADEMY covering every phase of the selling process, from prospecting to delivery

Wednesday, May 22 & Thursday, May 23, 2019

DATE

Wednesday, May 15, 2019

10:00am - 4:00pm EAcH DAY

DATE

TIME

TIME 10:00am - 4:00pm InsTrucTor Ken Carlson, F&I Resources

InsTrucTor Ken Carlson, F&I Resources MEMBEr FEE $199.00 non-MEMBEr $350.00

MEMBEr FEE $175.00 non-MEMBEr $300.00

This seminar is a goldmine of surefire techniques to help you win more deals.

Learn to achieve peak performance, increase sales, and maximize customer satisfaction.

This intensive introduction to automotive selling is the starting point for all salespeople. The highly interactive two-day Sales Academy equips partici- pants with the tools and techniques to achieve success in automotive sales.

Learn how to communicate the importance of vehicle maintenance to cus- tomers while increasing service-driven profits. Also learn to overcome com- mon objections, telephone closing techniques, building CSI, handling difficult customers, and much more.

salespeople will learn:

n Skills in appointment setting and prospecting n How to engage customers and qualify their needs n What to do during walk-a-rounds and test rides n Techniques for working around negative feedback n How to negotiate agreements and close deals

Participants will learn:

n Selling techniques to get customers to agree on needed service(s) n Methods to build rapport and learn about the customer n How to position service needs based on benefit to the customer n Techniques for handling objections throughout the process n How to ensure trust and credibility in customer relationships

Spring Labor Law Panel Discussion May 16, 2019 Staying informed about changing labor laws is a chal- lenging task for all employers. This panel discussion will address dealer questions and help dealers understand and respond to the complexities of current labor laws.

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c e n t e r f o r a u t o m o t i v e e d u c a t i o n & t r a i n i n g / w h i t e s t o n e , q u e e n s / g n y a d a . c o m / e d u c a t i o n