GNYADA 2018-2019 Education Book

Costs & Policies

MEET & GREET & QUALIFYING FOR PROPER SELECTION Identify your customer’s needs

To reserve your seat today, or if you have any questions, please contact GNYADA’s Education & Training Team.

Wednesday, August 14, 2019

DATE

GNYADA EDUCATION & TRAINING TEAM

TIME 10:00am - 1:00pm InsTrucTor Ken Carlson, F&I Resources

Edward P. Gazzillo Executive Vice President - Education & Communications Ed@gnyada.com I 718.746.5900

MEMBEr FEE $120.00 non-MEMBEr $200.00

Learn how to sell how the customer wants to be sold (Hot Buttons) and sell from the customer’s point of view. This will assist your sales staff to structure the product presentation to the customer’s needs.

Carole Rogner Professional Development Coordinator Carole@gnyada.com I 718.640.2012

Participants will learn:

n Make a great first impression for a proper meet and greet n Better understand the customer’s needs and deliver on their expectations n Professionally discuss budget concerns n Build customer trust and loyalty with every sale

REGISTRATION register online at www.gnyada.com/education, call 718.640.2012, or fax a registration form to 718.407.6970. REGISTRATION FEES classes vary in cost. however, most courses are $120 or $175 for dues-paying gnyada members. registration fees cover comprehensive course materials and refresh- ments. non-members who are interested in attending any of these courses may call 718.640.2012 for rates. HOW TO PAY member dealerships are billed upon registration. non- member dealerships are required to pay fees before the start of the class. Please call 718.640.2012 for payment information. for every dollar a gnyada member dealership spends on seminars at the center for automotive education & training, it will earn one Pae Point. once a dealership ac- cumulates 1,000 Pae Points, it will be rewarded a free seminar for one attendee. to learn more about the Pae program or to find out howmany points your dealership has, contact carole rogner at carole@gnyada.com. CANCELLATIONS if you cannot attend a program, you may send a substi- tute. for cancellations made three or more business days before the event, you may request a refund. if a registration is cancelled less than three business days prior to a seminar, or if the registered participant does- n't attend, the seminar fees are not refundable. PROFESSIONAL AUTOMOTIVE EDUCATION POINTS (PAE)

MASTER THE WALK-A-ROUND & TEST RIDE steps to properly and professionally present a vehicle to your client

Wednesday, August 14, 2019

DATE

TIME 1:30pm - 4:30pm InsTrucTor Ken Carlson, F&I Resources

MEMBEr FEE $120.00 non-MEMBEr $200.00

Learn presentation techniques that will help you close more deals.

The walk-a-round and test drive are the ideal times to sell a vehicle’s features and benefits to the customer. Learn exciting methods that build product value during this part of the sales process, through demo ride conversations, speaking to the buyer’s motives, and more.

Attendees will learn how to:

n Plan for the most common customer objections to the drive n Target the features that are most valuable to a given customer n Create a natural flow of communicating personalized features n Control the sale throughout this part of the selling process

Register online: www.gnyada.com/education or call 718.640.2012 today!

twenty9

c e n t e r f o r a u t o m o t i v e e d u c a t i o n & t r a i n i n g / w h i t e s t o n e , q u e e n s / g n y a d a . c o m / e d u c a t i o n