GNYADA April 2019 Newlsetter

The New York Int’l Auto Show Motivates Buyers As excitement builds for this spring’s 2019 New York International Auto Show (NYIAS), now is a good time to remember why the Show is so important for manufacturers, dealers, and consumers. For almost 120 years, the New York Auto Show has been providing a glimpse into the future with innovative new products and features while showcasing nearly every make and model available at dealerships all under one roof. Auto shows are where buyers go to make decisions about their next purchases. In 2018, according to a third-party research firm, Foresight Research, 68% of NYIAS attendees were in the market to buy or lease a new vehicle in the next 12 months. Of those 12-month intenders, 40% added brands to their purchase consideration as a result of visiting the Auto Show. The Greater New York Automobile Dealers Association has published these findings, and more, about the importance of the New York Auto Show to the local market. For the complete report, visit gnyada.com and click on “NY Int’l Auto Show”. The Association encourages its members to remind their manufacturer representatives about the importance of the NYIAS to the car-buying public. If you would like printed copies of the report to share, please contact GNYADA at 718.476.5900.

68% of attendees intend to buy or lease in the next 12 months 40% added brands as a result of their visit 26% of attendees who did not plan to purchase changed their mind PURCHASING POWER OF THE NYIAS

NEW YORKERS LOVE THE NEW YORK AUTO SHOW!

56 % OF ALL VEHICLE

17 % OF NY AUTO PURCHASERS MADE THEIR FINAL DECISION AT AN AUTO SHOW (AS COMPARED TO 8% OF ALL BUYERS/13% IN GLOBAL MARKETS)

NEW YORK AUTOMOTIVE DMA IS THE LARGEST IN THE NATION 1.1 MILLION VEHICLE REGISTRATIONS

PURCHASERS WERE INFLUENCED IN THEIR DECISION BY THEIR ATTENDANCE AT AN AUTO SHOW IN THE PAST 12 MONTHS

3