GNYADA December 2018 Newsletter

Elements of Online Shopping Improve the Car-Buying Process

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tomers will start the process online and complete the transaction at the dealership. Even though most cus- tomers prefer to start the process online, Cox’s study shows eight out of ten consumers would never buy a car without a test drive and seven out of ten wouldn’t without at least see- ing it first. Plus, a whopping 89% want to sign final paperwork at the dealership. Allowing consumers to start the process online is a recipe for faster

in-dealership transactions, happier consumers, and repeat sales. This article was provided by Cox Automotive, a GNYADA Allied Member offering dealers industry- leading digital marketing, software, financial, wholesale, and e-com- merce solutions. The Cox Automotive family includes vendors who can assist with each of the above whole- sale-to-retail steps, such as Manheim®, NextGear Capital®, vAuto®, and others. For more infor- mation, visit www.coxautoinc.com .

The car buying experience is chang- ing dramatically as consumers increasingly go online when shop- ping for a car. To take customer pref- erences into consideration during the buying process, some dealers have begun linking their physical stores and websites to provide a seamless buying experience. Cox Automotive research reveals that 85% of shoppers are more likely to buy from a dealership that allows them to complete at least one pur- chasing step online. Frequently, cus-

GNYADA Members Donate CPR Training Equipment

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The Greater New York Automobile Dealers Association coordinates a CPR Training Manikin donation program. The manikins allow recipients to train their employees, EMT’s, fighters, and area residents on the correct way to provide cardiopulmonary resuscitation (CPR), allowing those trained to save the lives of countless people who suffer heart attacks and are in need of immediate attention. GNYADA members have donated over 100 of the resuscitation training manikins to local community groups and first responder groups. On October 31st, Classic Audi donated a CPR Manikin to the Mount Vernon Fire Dept. Brian Miller, dealer principal, was joined by Mount Vernon Mayor Richard Thomas, Fire Commissioner Theodore Beale, GNYADA President Mark Schienberg, and state Sen. Jamaal T. Bailey. Mayor Thomas said that, “Today’s donation of a digital CPR manikin is a valuable tool for emergency preparedness and we are lucky to have partners like Brian Miller of Classic Audi that give back to our city and community.” “This CPR manikin donation will benefit the entire community,” said Senator Bailey, who represents New York's 36th Senate district. “Hundreds of thousands of people die of cardiac arrest every year, and many of these

deaths can be prevented if more people are trained on proper CPR techniques.” Mount Vernon firefighters demonstrated the CPR manikin’s training capabilities and Fire Commissioner Beale explained that it will be used to train and recertify all 147 members of the fire department.

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Greater New York Automobile Dealers Association • www.gnyada.com

The Newsletter • December 2018

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