GNYADA February 2014 Newsletter

GNYADA Members Donate Over 4,000 Coats

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GNYADA and its franchised new car dealer members have joined forces with New York Cares to collect and distribute more than 4,000 winter coats. Two trucks were needed to deliver the coats to New York Cares . The coats were collected by the Association and auto dealers across metro New York. “This is a great example of the community-based charitable activities that automobile dealers are known for and we are very proud to help New York Cares in their dedication to helping our areas neediest citizens,” said GNYADA president Mark Schienberg. The auto dealers surpassed their orig- inal goal of collecting 500 coats by a whopping 500%, making it the largest donation by a single organiza- tion to the New York Cares Coat Drive to date. A request by GNYADA to its members to help As the digital landscape continues to grow, dealerships are faced with new challenges and opportunities. To help members through the digital chaos, GNYADA is holding a full-day marketing seminar, Your Digital Retailing Future on March 12, 2014. Learn how to optimize your dealer- ship's website with a Digital Retailing strategy and how it will help you drive more finance- and trade-in-ready opportunities to your showroom. Speakers from Digital Retailing giants Driving Sales, Google, eBay Motors, and DealerTrack Technologies will be on hand to answer all your digital retailing questions. 17

Coat Drive warehouse this morning was a wonderful sight,”said Gary Bagley, Executive Director of New York Cares. “We haven’t yet collect- ed half of the more than 100,000 requests for winter coats we’ve received, so we are especially grate- ful to the GNYADA and its members for such an enormous donation in these final weeks of the drive.”

New York Cares support thousands of New Yorkers who will be forced to make a choice this winter between buying a warm coat and putting food on the table, heating their homes, or meeting other basic survival needs, was met with an immediate call to action by dealers.

“To see 4,000 coats rolling into the

Upcoming Seminar: Your Digital Retailing Future

Speakers Include: Jared Hamilton, Driving Sales Founder & CEO Peter Leto, Google Automotive Dealer Jumpstart Strategist Brian Murphy, Head of eBay Motors at eBay Inc. Ali Mendiola, Manager, Business Development – Digital Retailing Solutions, Dealertrack Technologies Your Digital Retailing Future Wed., March 12th, 10:00am-4:00pm Center for Automotive Education & Training n n n n

To register email Carole at Carole@gnyada.com or call: 718.640.2012.

Greater New York Automobile Dealers Association • www.gnyada.com

The Newsletter • February 2014

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