GNYADA March 2015 Newsletter

16 Morale and Training Go Hand in Hand

Many factors contribute to a negative employee culture (poor management, lack of advancement opportunity, low pay, and so forth). But how well people are trained to do their job can also affect employee satisfaction. It turns out, people who are well prepared and well equipped to succeed have better morale. Dealerships select and hire people, but then in many cases, underinvest in the amount of training necessary to help employees do their best. The impact can be felt in two major ways: Internal: Personal frustration can have a detrimental impact on the dealership as a whole; motivation and effort decrease, enabling a slow decay of your organiza- tion’s culture. External: Frustrated employees are more likely to voice their grievances, especially outside of the workplace. These people can poison your dealership—and your brand. All this information makes the case for great training as a means of nurturing employee engagement and retention.

Upcoming Seminars

Are Your Customers HearingWhat You’re Saying? Thursday, March 12, 2015 Learn the four communication styles of your cus- tomers to make sure your messages are set up for success instead of getting deleted. Mastering the F&I Presentation Tuesday, March 17, 2015 From Greeting to Signature: A step-by-step guide to increasing F&I sales for your dealership.

Service Advisor Training Wednesday, March 18, 2015

Service advisors will master customer concerns, and learn to put the most difficult sales objections to rest.

BDC & Sales Boot Camp Thursday, March 19, 2015 What to say and how to say it to get more customers in your dealership. To register for a seminar or to learn more about GNYADA’s Training Programs, contact Carole Rogner at 718.640.2012 or carole@gnyada.com.

17 GNYADA Instructor Publishes Book

GNYADA congratulates Sean Bradley on the publication of his book, Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines . Sean teaches many of GNYADA’s Digital Marketing and Internet Sales seminars at the Center for Automotive Education & Training. About the Book Google is the number one search engine and website in the world. However, only 5% of Google users look past the first page of results. What this means is that if you aren’t in the top ten results, you are essentially

invisible. Win the Game of Googleopoly will teach you how to dominate search engines and beat the competition! Sean Bradley will be at the Center for Automotive Education & Training on June 11, 2015, to hold a special class for GNYADA members. He will be offering an in-depth look into various strategies that will help your dealership gain more visibility and dominate Google. To register for Win the Game of Googleopoly, please contact Carole Rogner at 718.640.2012 or carole@gnyada.com.

Greater New York Automobile Dealers Association • www.gnyada.com

The Newsletter • March 2015

10