GNYADA March 2015 Newsletter

Grow Your Own Service Technician Since 1995, the Greater New York Automobile Dealers Association’s AYES Internship Program has pro- vided more than 700 high school stu- dents with the opportunity to partici- pate in paid, educational internships during the summer and the academic year. to helping students who aspire to be automotive technicians by furthering their education. AYES Internships offer automotive students the oppor- tunity to explore this field in a hands- on professional work environment. The internship program has been hugely successful, many former interns are now gainfully employed 17

School coordinators are now looking to place qualified AYES students in local dealerships. If you would like to provide such an opportunity for one or more students in your community contact Stephen Mercaldo, GNYADA’s education consultant at stephen@gnyada.com.

The AYES Internship program pays tribute to the Association’s dedication

as full-time service technicians throughout the greater NY area.

Making Your Service Department Mobile Friendly In last month’s newsletter, we warned about the dangers of texting promo- demonstrating to the customer exact- ly what is going on, right there in the lane. 18

These images become part of your vehicle service recommendations. This helps take the pressure off sales and increases your overall closing percentage. Remember that these images are to be used in real time and to help establish a relationship with your cus- tomers. Marketing via text messaging is still prohibited unless the consumer has given advanced consent in writ- ing after receiving required disclo- sures. But using mobile technology to create a transparent service depart- ment is sure to increase your CSI.

tions to your customers. But using mobile technology isn’t dangerous all the time. In fact, used correctly, mobile technology can make your customers feel more in control of their experience. Your service department is the perfect example of how you can use mobile technology effectively. With a multi- point inspection tool that includes mobility, a technician can document every step of the inspection process on a phone or tablet – including real photos of vehicle issues – and

Service advisors and customers can scroll through photos and line items together to make decisions on next steps. The customer feels involved and appreciates the individualized approach. Not only can the service technician make recommendations about immediate needs, but he or she can map out a maintenance plan with the customer by going over items on a mobile device. The customer can see the leaky oil pan and note that the brake pads are starting to get worn.

Dental Insurance with Maximum Rollover According to a recent study Dental Insurance is the second most popular coverage requested by employees. Dealers can easily sign up to provide this popular benefit for employees. Rollover allows a qualifying member to roll over unused annual maximums into a personal account. This account can be used to provide extra dental coverage in years where the insured 19

GNYADA’s Insurance Brokerage offers quality Dental Insurance plans at an affordable price. GNYADA’s Insurance Brokerage can help you with Dental Insurance and Maximum Rollover Plans. You can reach Michael W. Conway at mcon- way@gnyada.com or 718.746.8100.

may have maxed out their annual coverage, and faces unexpected dental issues. This feature, which can be part of a PPO plan, gives employees access to a wide network of dentists.

One of the more popular features in Dental Insurance available through GNYADA’s Insurance Brokerage is called Maximum Rollover.

Greater New York Automobile Dealers Association • www.gnyada.com

The Newsletter • April 2015

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