GNYADA March 2016 Newsletter

For Dealer Principals / General Managers / Sales Managers The Newsletter A Publication of Greater New York Automobile Dealers Association

MARCH 2016 Volume 26, Issue 2

The 116th New York Auto Show is Here!

With the New York International Automobile Show, the Association’s primary goal is to excite potential car and truck buyers in greater New York and encourage them to visit a franchised new car dealership. No other event comes close to creating this much excite- ment for our industry!

KEY FACTS : 1 Automakers invest

hundreds of millions of dollars in advertising to support their new product launches and display vehicles. 2 Media coverage is abundant with articles, editorials and news about the latest cars and trucks available to consumers. 3 The New York Auto Show continues to be one of the most effective marketing opportunities for automakers and dealers.

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The Newsletter • New York International Auto Show Special Edition I March 2016

Dealer Preview Reception: Highway to High Style Bigger, better and in a new location, dealers are invited to celebrate the 2016 New York Auto Show at our exclusive Dealer Preview Reception which will take place on March 24, at a new location, the River Pavilion, Level 4 of the Javits Center. T H ANK S T O OU R G E N E R OU S S P ON S O R S ! DEALER PREVIEW KROW Y EN

TITLE SPONSOR

GNYADA plays host to Association members and dealers from New York, New Jersey and Connecticut. BE SURE TO VISIT ALL OF THE SPONSORS FOR A CHANCE TO WIN A $2,000 TD BANK GIFT CARD! If you cannot attend the Dealer Preview Night, please bring this invitation to Will Call on Friday, March 25, 2016, a public day, to exchange for two admission tickets.

Invitations are in the mail. Please contact the Association at 718.746.5900 for more details.

DEALER PREVIEW

T H ANK S T O OU R G E N E R OU S S P ON S O R S !

NEW YORK

See you at the Show!

TITLE SPONSOR

BE SURE TO VISIT ALL OF THE SPONSORS FOR A CHANCE TO WIN A $2,000 TD BANK GIFT CARD!

If you cannot attend the Dealer Preview Night, please bring this invitation to Will Call on Friday, March 25, 2016, a public day, to exchange for two admission tickets.

Students Across the Country Strive to Become ‘America’s Top Technician’

Aspiring dealership technicians representing automotive high schools from across North America will compete in the 2016 National Automotive Technology Competition at the New York Auto Show. Each team comes into the national competition as a state or regional champion, now vying for the title of ‘America’s Top Technician’ and a share of more than $3 million in scholarships and prizes.

Representing greater New York will be the team of Nicholas Bhurasingh and Julio Pineda, from Thomas A. Edison High School in Jamaica, Queens. Nicholas and Julio trained alongside the techs at Rallye Lexus, in preparation for the New York Regional Competition, which the duo won on February 9. We encourage our members to come to the Auto Show and support “Team GNYADA” as they compete to become the national champs.

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The Newsletter • New York International Auto Show Special Edition I March 2016

Auto Shows are Key to Vehicle Buying Process A recent survey conducted at 65 auto shows across the country confirms that people come to shows to make purchasing decisions. In fact, auto shows are a great way for automakers to showcase their newest models and help consumers learn about all the latest technology, performance and safety features available. The study also shows that when auto show attendees visit dealerships they are well on the road to purchasing their next vehicle.

Auto Shows Influence Opinions and Decisions N A T I O N W I D E

57% of attendees are 12-month intenders. 51% of buyers said the Show influenced their purchasing decision. 46% of attendees added or subtracted brands to their purchase consideration as a result of their visit. • • •

G R E A T E R N E W Y O R K

Foresight also conducted similar survey of the 2015 New York International Auto Show, and the results are even more compelling.

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GNYADA is again pleased to offer members exclusive access to discounted Show tickets for them to give to their best customers.

Giving away New York Auto Show tickets is a perfect way to thank your most valuable customers and vendors. Tickets are available at up to 30% off for bulk purchases of twenty or more tickets. In addition to our Dealers VIP Customer ticket program, show posters and discount coupons are available to help you maximize the excitement of the Show for your customers.

For info, contact Felecia@autoshowNY.com or call 718.746.5300.

GNYADA Members’ Hospitality Suite GNYADA members are invited to join us at our Hospitality Lounge on Level 4 of the New York Auto Show at the Javits Center for light refreshments and a place to relax while visiting.

Wed, March 23: 8am-5pm Thur, March 24: 8am-5pm Fri, March 25: 8am-6pm Sun, March 27: 8am-5pm Fri, April 1: 8am-5pm Sun, April 3: 8am-5pm

The Lounge will be open during the days and times on the right and will be serving refreshments during the hours listed.

The New York International Automobile Show is sponsored by: The Greater New York Automobile Dealers Association 718.746.5900 gnyada.com GNYADA Chairman: Robert Vail GNYADA President: Mark Schienberg Show Committee Chair: John LaSorsa, LaSorsa Buick-Chevrolet, Inc. VIce Chair: Brian Miller, Manhattan Motorcars, Inc. Committee: Gary Brown, Brown’s Jeep Chrysler Dodge Lee Certilman, Nardy Honda Louis G. Giordano, Croton Dodge Chrysler Jeep Tony Mazza, Lexus of Mount Kisco Larry Orlando, Tower Ford, Inc. Robert Penn, Penn Toyota, Ltd. Nick Toomey, Rallye BMW Jack Weidinger, North Bay Cadillac Co., Inc. Maryann Kolb, Bill Kolb, Jr., Subaru Inc. Michael Levitan, Land Rover Glen Cove

AUTOSHOWNY.COM #NYIAS Check us out all year-round!

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The Newsletter • New York International Auto Show Special Edition I March 2016

Press Days: March 23-24 I Public Days: March 25 - April 3, 2016 Jacob Javits Convention Center

VIP Dealer Discount Tickets

TO ENSURE DELIVERY, ORDERS MUST BE PLACED NO LATER THAN MARCH 3, 2016. Please complete this form and return via email: felecia@autoshowny.com or fax: 718.508.4784 or mail to: New York International Auto Show, 18-10 Whitestone Expressway, Whitestone NY 11357, attention: ticket sales.

Shipping

contact name

company

address

Use street address only (no P.O. boxes)

city/state/zip

tel

cell

email

Tickets

28% off

34% off

16% off

The more you buy the more you save!

10-19 $11.50 ea.

20+ $10.50 ea.

1-9 $13.50 ea.

Please send tickets x

= $

shipping

+ 9.00

total $

Payment*

method of payment:

❏ check (payable to GNYADA)

❏ money order

❏ VISA

❏ MASTERCARD

❏ AMEX

card #

exp date

CCV security code

cardholder

signature

(cardholder signature required)

billing address ❏ check if same as above

city/state/zip

tel

cell

email

*ALL ORDERS MUST BE PAID IN FULL PRIOR TO DISTRIBUTION. PERSONAL CHECKS NOT ACCEPTED. **Pricing for shipments within continental U.S.; International orders will be held for pick-up at Will Call on Show site. Please note: Tickets will be refunded if received by the NYIAS office no later than Friday April 29, 2016. Refunds given only on returns of 50 (minimum) or more tickets. There will be a service charge of $4.00 per ticket returned.

Office use only: ❏ confirmation email sent Distribution:

❏ UPS

❏ FedEx

❏ Hand

❏ Will Call - date sent