GNYADA March 2017 Special Edition Newsletter

Auto Shows Drive New Vehicle Sales For 117 years, the New York International Auto Show has heralded the arrival of the latest new cars and trucks available for car buyers to purchase at area dealerships. Surveys of Show attendees confirm that people continue to have a passion for cars and they visit the Show because they want to research their next new car or truck. Combined with the increase in OEM’s advertising to consumers and the explosion of television, print, online and social media reports, the New York Auto Show is unique in that it is a global newsmaker as well as a regional sales event rolled into one.

Findings from 2016 NYIAS exit survey: Auto Shows Influences Buying Behavior

68 % of attendees intend to purchase a car in the next 12 months after the show. 57 % of attendees use the Show to compare vehicles and shop before going to a dealer. 38 % added brands to their consideration-list as a result.

Auto Shows Attendees Live Locally and are Ready to Buy

85 % of attendees indicated that they plan to visit a dealership or dealer/ manufacturer website after the Show

69 % of the attendees at the New York International Auto Show live in the GNYADA membership geographic area

51 % 49 %

of attendees were female

were male

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