GNYADA March 2018 Newsletter Including Special Auto Show Edition

Auto Shows Drive New Vehicle Sales For 118 years, the New York International Auto Show has heralded the arrival of the latest new cars and trucks available for car buyers to purchase at area dealerships. Surveys of Show attendees confirm that people continue to have a passion for vehicles, and visit the Show because they want to research their next new car or truck. Combined with the increase in OEM’s advertising to consumers and the explosion of television, print, online and social media reports, the New York Auto Show is unique in that it is a global newsmaker and a regional sales event rolled into one.

Findings from 2017 NYIAS exit survey:

64 % of attendees intend to purchase a vehicle in the next 12 months after the Show. 57 % of attendees use the Show to compare vehicles and shop before going to a dealer. 40 % added brands to their consideration-list as a result.

Auto Shows Influence Buying Behavior

Auto Show Attendees Live Locally and are Ready to Buy

61 % of the attendees at the New York International Auto Show live in the GNYADA membership geographic area

87 % of attendees indicated that they plan to visit a dealership or dealer/ manufacturer website after the Show

39 % of attendees are millennials (age 18-34) 33 % of attendees are between ages 34-54

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