GNYADA March 2018 Newsletter

New York Auto Show (continued from cover) ers an unprecedented opportunity to tap into the incredible media and advertising blitz that the Show creates in greater New York during its 10-day run,” said GNYADA president, Mark Schienberg. auto industry is going forward, fast. Posters are being mailed to dealer- ships to use as part of their customer outreach. Please display the posters prominently in your showrooms and service areas.

view the Show before it opens to the public. After the Dealer Preview Reception, guests have unlimited VIP access to the show floor – without the crowds and lines – for a unique opportunity to see hundreds of the lat- est new vehicles, innovative concepts, and exciting displays from the world’s automakers. Auto Forum Draws Top Names: Don’t Miss Johan de Nysschen, Jim Farley and Bill Fay The New York Auto Show has once again joined forces with J.D. Power and NADA to go beyond the head- lines and explore how recent develop- ments will impact all aspects of the auto industry in the year ahead. This year’s Automotive Forum, at the Grand Hyatt Hotel in Manhattan on Tuesday, March 27, will offer keynote addresses, as well as panels to explore how the events of the past will influence the future. More speak- ers will be announced during the next few weeks, so stay tuned to learn which industry leaders will be sharing their insights. To register go to www.jdpower.com or contact Shawn Slater at shawn.slater@jdpa.com for more information. For more information about the Auto Show, visit autoshowny.com. REGISTER NOW: GNYADA Members receive a discount.

“We know that an incredible 64% of Show attendees said they were in the market to buy or lease a vehicle with- in the year. So we know that they continue to value the Show as a cen- tral piece of car buying research. There is no better way to excite con- sumers about cars than an Auto Show,” he continued.

Dealership Customer Loyalty Promotion: Auto Show Tickets Enclosed with this Newsletter, dealers will find a form to purchase discount- ed Auto Show tickets to give to their special customers. These tickets are good during the public show dates only (March 30 – April 8) and are an excellent way to thank loyal cus- tomers and vendors. Dealer Preview: Networking and New Cars Developed to help dealer principals, and their special guests network, research new products, and get early access to vehicles that their customers will soon be requesting, this year’s Dealer Preview Reception will take place at the New York International Auto Show on Thursday, March 29. This invitation-only event is now one of the can’t miss events on the calen- dar. Invitations will be mailed to deal- erships shortly. Join us for an evening of networking, food and entertain- ment! Dealer preview attracts hun- dreds of dealer principals, general managers, and legislators from all over the tri-state area who come to

FOR SECURITY PURPOSES, NO BACKPACKS ALLOWED. RANDOM SECURITY AND BAG CHECKS. AN ACTIVITY OF THE GREATER NEW YORK AUTOMOBILE DEALERS ASSOCIA TION.

12:59PM

Fast Forward to this year’s Poster Art: Excite Your Customers You see it on billboards, subway trains, the LIRR, Metro North, online, and in print, the 2018 New York Auto Show poster is here! This year’s art- work lights up the city! Inspired by the rapid acceleration of automobile technology, this year’s artwork spot- lights a sleek Koenigsegg Regera powering the Auto Show name while, in the background, the NYC skyline surges with energy and excitement. This concept tells the story that the

Greater New York Automobile Dealers Association • www.gnyada.com

The Newsletter • March 2018

2