GNYADA November 2019 Newsletter

Data Proves It: New York Auto Show Moves Metal GNYADA PREPARES DEALER-FOCUSED REPORT FOR 2020

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huge investment in advertising and marketing, the Show generates levels of interest in new vehicles like no other event. Our goal is to bring a greater awareness of the relationship between the Show and GNYADA members that will benefit dealers through increased publicity and sales,” said New York Auto Show Committee Chairman, John LaSorsa. “In addition to providing OEMs with an unprecedented volume of leads, 46% of attendees reported that they plan to visit a dealership after attend- ing the Show. There is no better way to reach these potential buyers than the New York International Auto Show and we want to make sure that they visit your dealership to test drive the cars and trucks they have been excited by at the Auto Show,” continued LaSorsa.

To strengthen the connection between the Show and GNYADA member- ship, the Association is preparing a report specifically tailored to empha- size the value the Show brings to local dealerships and to OEMs. “With an increase in traditional and social media attention as well as the

The New York International Auto Show continues to be the preferred method of research for the over 20 million consumers in the New York Designated Market Area (DMA). Over 72% of attendees indicated in a post-Show survey that they are in the market for a new vehicle in the next twelve months.

GNYADA Membership Directory Services Guide YOUR ONE STOP RESOURCE

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This year, we have renamed the Membership Directory – it is now the Membership Directory and Services Guide – to encompass the full breadth of information that can be found in it. The Directory includes not only a listing of GNYADA dealers and allied members but is filled with information that will help with your day-to-day operations. The Hot Topics section will help you find the solutions to many of the issues and questions that keep our phones ringing off the hook. You can read about issues including sexual harassment, paid family leave, signage, OSHA violations, advertising guidelines, and tax reminders. This year’s Directory includes a new section – compliance for NYC dealers. Contact Jennifer at the Association 718.746.5900 or Jennifer@gnyada.com if you would like more copies.

GNYADA thanks the following advertisers for supporting our Directory and Association:

ACV Auctions AutoTrieve

Portfolio Group Management Putney, Twombly, Hall & Hirson Richards, Witt & Charles Rosenblatt, Levittan, Vulpis, Goetz & Co. Rosenfield & Co

Bank of America Bass Sox Mercer CarFax Citadel Security Systems Citrin Cooperman DP Sales Distributors Groovecar GSFS Group Gundermann & Gundermann LaBonte Law Group

Siegel Distributing The Dent Specialist UDS Insurance Walden Associates Weiner LLP Weisberg, Mole', Krantz & Goldfarb,LLP Withum Smith & Brown Xenex

Lincoln Tech Marcum LLP Nerds That Care NuVinAir New York

8 Greater New York Automobile Dealers Association • www.gnyada.com The Newsletter • November 2019