GNYADA October 2014 Newsletter

Dealership Data: Be Empowered, Not Overwhelmed

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Content Marketing Is a Communication Channel and a Data Tool

your own market. The big questions are, how much of that data is actual- ly relevant and do you know how to apply it effectively? Drowning in numbers that don’t paint a clear pic- ture can be frustrating and counter- productive. Be Empowered, Not Overwhelmed The good news is that you don’t have to manage multiple data sources and tools by yourself. Choose to partner with someone who will do the hard analysis, testing, and man- agement for you and who will share the detailed reporting and results so you can build an informed business strategy. Data Driven Sales Strategies Learn how to use your customer information to increase profits. October 14 . Integrity & Profitability of F&I Learn to maintain compliance while generating revenue in a legal, ethical manner. November 12 . The Sales Process – REDEFINED Meet the Millennials: These con- sumers will change the dealership landscape. November 18 . All 2014 classes are posted on www.autoedcenter.com/education , the Center for Automotive Education & Training’s website. For more information about our classes call Carole Rogner at 718.640.2012.

Everyone in marketing is talking “data” – why you need it, where to get it, how to protect it, who should manage it, and on and on. There is so much data available that it can be overwhelming. Here is some help getting started. You have customer information, sales data, service records, and other valuable data in your DMS and/or CRM system. Effective marketing will come from a continually updated and appended intelligent database. Too Much of a Good Thing More data is not necessarily better. You already have access to reports from the industry, your OEM, and The Greater New York Automobile Dealers Association knows that educating and training your staff is key to a successful dealership. To maximize that edge, GNYADA offers quality training for dealership staff. The 2014 courses offered by GNYADA play a critical role in preparing dealership professionals for the competitive challenges of the automobile retail industry. Our programs train new and seasoned professionals to improve operations 19

While the goal of most content mar- keting is to drive consumer engage- ment, studying that engagement can help drive the rest of your marketing strategy. Analyzing the content that resonates most with your audience helps you deliver the right message to the right customer at the right time. The content for this item was provid- ed by Naked Lime ( nakedlime.com ). For more info, contact Jill Levy at jlevy@nakedlime.com or 516.640.1855.

Training to be the Best

and profitability within each department of the dealership.

Our team of instructors have come up with brand new classes and have updated existing classes to meet the demands of doing business in today’s market place. New classes include:

Look for GNYADA’s Fall 2014 Seminars calendar for all of the Center’s September-December offerings.

Greater New York Automobile Dealers Association • www.gnyada.com

The Newsletter • October 2014 9