GNYADA 2017-18 Automotive Dealership Workshops & Seminars

DRIVE TRAFFIC INTO YOUR SHOWROOMS WITH VIDEO Sell more and promote your dealership with digital video

GNYADA SALES ACADEMY Covering every phase of the selling process, from prospecting to delivery

Thursday, October 26, 2017

Tuesday, October 24 – Wednesday, October 25, 2017

DATE

DATE

TIME 10:00am-4:00pm INSTRUCTOR Criss Castle, Car News Network

TIME 10:00am-4:00pm EACH DAY INSTRUCTOR Ken Carlson, F&I Resources

MEMBER FEE $175.00 NON-MEMBER $300.00

MEMBER FEE $199.00 NON-MEMBER $350.00

Drive traffic to your website with video — create captivating publicity that doesn’t expire!

This seminar is a goldmine of surefire techniques to help you win more deals.

Digital video has opened up opportunities for dealerships to look beyond “advertising”and engage directly with consumers. Learn how to use video to attract leads, convert customers, boost sales and more. Participants will learn how to: Develop video content specific to the auto industry Create follow-up videos for BDC, sales, and service Start and maintain a dealership YouTube channel Post and distribute video content across social media platforms Imbed videos in CRM and on your website

This intensive intro to automotive selling is the starting point for all sales- people.The highly interactive two-day Sales Academy equips participants with the tools and techniques to achieve success in automotive sales.

Salespeople will learn: Skills in appointment setting and prospecting How to engage customers and qualify their needs What to do during walk-a-rounds and test rides Techniques for working around negative feedback How to negotiate agreements and close deals

WEBINAR: ACA COMPLIANCE PROTECTIONS Wednesday, October 25, 2017 | 11:00am

The US Department of Labor has authority, under ERISA, to investigate benefit plan compliance. The DOL has been using its authority to enforce compliance with the Affordable Care Act. Learn how to improve your overall ACA compliance strategy and minimize exposure to potential penalties.