GNYADA 2017-18 Automotive Dealership Workshops & Seminars

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FIRST CLASS PHONE MANNERS FOR RECEPTIONISTS The musts of telephone best practices

DOMINATE WHEN YOU NEGOTIATE Equip yourself with innovative negotiation strategies to excel in sales

Wednesday, March 07, 2018

Thursday, March 08, 2018

DATE

DATE

TIME 10:00am-1:00pm INSTRUCTOR Mark Rodriguez, Auto Client Care, Inc.

TIME 1:30pm-4:30pm INSTRUCTOR Ken Carlson, F&I Resources

MEMBER FEE $120.00 NON-MEMBER $200.00

MEMBER FEE $120.00 NON-MEMBER $200.00

Learn to gain control of the call, ask the right questions, transfer calls effectively, and close each call successfully.

Learn how to steer all customer negotiations toward a win-win out- come.

This highly interactive seminar provides best practices for all phases of a customer call, including opening, closing, and hold/transfer tech- niques. Learn what to say and to ensure proper etiquette and a positive outcome on each call. Attendees will learn how to: Identify the components of an effective opening Avoid the most common telephone etiquette problems Practice the recommended techniques for transferring callers or putting them on hold Identify ways to effectively close the call to leave the customer with a positive impression Best utilize voice-mail communications

Today’s customers are more sophisticated and knowledgeable than ever; to reach successful outcomes with buyers, sales professionals must now be master negotiators. This class focuses on the developing and strengthening sales negotiation skills, while keeping in mind the need to maintain lasting, beneficial customer relationships. Attendees will learn how to: Build trust when negotiating Demonstrate how the “Deal Math” works to ease customer apprehensions

Remove barriers for effective communications Plan for objections and prepare counter strategies Establish an honorable reputation

MASTER THE WALK-A-ROUND AND TEST RIDE Steps to properly and professionally present a vehicle to your client

MASTER THE WALK-A-ROUND AND TEST RIDE

Thursday, March 08, 2018

DATE

TIME 10:00am-1:00pm INSTRUCTOR Ken Carlson, F&I Resources

This seminar like all others offered by GNYADA, provided valuable tools anyone at any level could utilize. Like always, they are enjoying and highly informative. This seminar hit every aspect for me. Ken keeps it fun. – TIMOTHY RAMCHATESINGH RALLYE BMW

MEMBER FEE $120.00 NON-MEMBER $200.00

Learn presentation techniques that will help you close more deals.

The walk-a-round and test drive are the ideal times to sell a vehicle’s features and benefits to the customer. Learn excitingmethods that build product value during this part of the sales process, through demo ride conversations, speaking to the buyer’s motives, and more. Attendees will learn how to: Plan for the most common customer objections to the drive Target the features that are most valuable to a given customer Create a natural flow of communicating personalized features and benefits Control the sale throughout this part of the selling process

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