GNYADA 2017-18 Automotive Dealership Workshops & Seminars

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MORE THAN A DATABASE: OPTIMIZE YOUR CRM Increase profits and sales using your CRM

DRIVE TRAFFIC INTO YOUR SHOWROOMS WITH VIDEO

Thursday, May 17, 2018

DATE

TIME 10:00am-1:00pm INSTRUCTOR Bill McAndrews, William D. McAndrews & Associates

Love coming here for classes.

MEMBER FEE $120.00 NON-MEMBER $200.00

– GABRIELLA VIGORITO SECURITY DODGE CHRYSLER JEEP RAM

Strategically use your CRM software to drive up sales and increase profits for your dealership.

DRIVE TRAFFIC INTO YOUR SHOWROOMS WITH VIDEO Sell more and promote your dealership with digital video

Take the first step toward becoming more customer service centered, and making every customer connection a positive one. Learn how to integrate your CRM software into your sales process to effectively boost profits and build lasting customer relationships.This is a vendor-neutral training ses- sion.

Tuesday, May 08, 2018

DATE

TIME 10:00am-4:00pm INSTRUCTOR Criss Castle, Car News Network

Attendees will learn to: Find and attract more quality prospects Increase traffic to the dealership at a lower cost. Sell to a higher percentage of customers. Keep customers loyal to both service and sales.

MEMBER FEE $175.00 NON-MEMBER $300.00

Create captivating publicity that doesn’t expire!

Digital video has opened up opportunities for dealerships to look beyond “advertising”and engage directly with consumers. Learn how to use video to attract leads, convert customers, boost sales and more. Participants will learn how to: Develop video content specific to the auto industry Create follow-up videos for BDC, sales, and service Post and distribute video content across social media platforms Imbed videos in CRM and on your website

GNYADA SALES ACADEMY Covering every phase of the selling process, from prospecting to delivery

Wednesday, May 23 – Thursday, May 24, 2018

DATE

TIME 10:00am-4:00pm EACH DAY INSTRUCTOR Ken Carlson, F&I Resources

MEMBER FEE $199.00 NON-MEMBER $350.00

Dealer Essentials SPRING LABOR LAW PANEL DISCUSSION

This seminar is a goldmine of surefire techniques to help you win more deals.

This intensive introduction to automotive selling is the starting point for all salespeople.The highly interactive two-day Sales Academy equips par- ticipants with the tools and techniques to achieve success in automotive sales.

Salespeople will learn: Skills in appointment setting and prospecting How to engage customers and qualify their needs What to do during walk-a-rounds and test rides Techniques for working around negative feedback How to negotiate agreements and close deals

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