NYIAS Preshow Newsletter

HELPING CONSUMERS NAVIGATE BUYING PROCESS

Gorgeous cars, fascinating technology and astonishing entertainment are just the beginning. Add to that new car companies, new programs, increased investment in displays and interactive activations plus nearly 1,000 new cars and trucks, the 2019 New York International Automobile Show (NYIAS) is shaping up to be one of the most exciting automotive events ever.

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“It’s not just a car show, it’s an experiential event that has something for everyone,” said Auto Show chairman, John LaSorsa. Not since the beginning of the last century has the automobile industry experienced such rapid change, and as it launches new vehicles and lays out its technological advances for the world to see, NYIAS is providing a platform for the automakers to tell their stories to the world and educate consumers about the latest developments. The Show has proven time and again that when consumers put down their hard-earned money for a new car or truck, they want to be sure they are making the right choice. And they love doing it here: under one roof, at their own pace, without pressure to buy. “Once press and industry days have concluded, we’re expecting over one million consumers to come through the doors,” said show president, Mark Schienberg. “And most of them will be here to research and compare models before visiting dealerships. According to data from Foresight Research, they come to our Show see the latest vehicles, learn about new technology and make real decisions before making their next purchase,” Schienberg added.

I T ’S NOT JUST A CAR SHOW, I T ’S AN EXPER IENT I AL EVENT THAT HAS SOMETHING FOR EVERYONE .

JOHN LaSORSA NEW YORK AUTO SHOW CHAIRMAN

N E W Y O R K A U T O S H OW FA C T S

A T T E N D E E S :

N Y D M A : 1.1M vehicles representing, 20M+ consumers

68% will purchase/lease in next 12 months

56% of vehicle purchasers influenced by auto show visit

40% of attendees added brands

26% who did not intend to purchase changed mind after show visit

[Data source: IHS MARKIT, Foresight Research]

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