NYIAS Preshow Newsletter

INNOVATIVE NEW DISPLAYS, EXCITING ENGAGEMENTS AND THRILLING RIDES FOR VISITORS Investment in displays and interactive experiences continue to increase as OEMs enhance the experience for attendees researching their next new car or truck. This year, Subaru will create a themed environment in their level 3 exhibit to celebrate their partnership with the National Parks Service. Ford— one of the first OEM’s to offer interactive displays—will continue to have a cutting-edge display in 2019 and Cadillac will feature their new exhibit kit in New York.

THRI LL RIDES

New York’s favorite outdoor test track is back. Camp Jeep gives riders the opportunity to experience the rugged capabilities of many Jeep vehicles, including the all-new Gladiator. The track includes an 18-foot-tall “Jeep Mountain” that’s sure to get hearts pounding. The Toyota Thrill Ride will feature 2019 RAV4 gas and Hybrid models navigating an outdoor test track that tests 0-25 acceleration, ABS braking, and an ice crossing. The ride also features a rock crawl, side tilt and slalom.

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