2014 ATTENDEE SURVEY REPORT

17 2014 ATTENDEE SURVEY REPORT #NYIAS

AUTO SHOW ATTENDANCE:

INCIDENCE OF INFLUENCERS Influential people (Shouters, High Influencers and Talkers) attended the Show at more than double the rate than they exist in the local market (26% vs. 10%).

01% 03% 06%

02%

SHOUTERS 16+

09%

HIGH INFLUENCERS 10-15

15%

TALKERS 6-9

MORE THAN 1 IN 4 LOCAL ATTENDEES will give six or more automotive recommendations in an average year, more than 3x the local market as a whole.

49%

LOW INFLUENCERS 1-5

49%

41%

SILENTS 0

25%

LOCAL ATTENDEES

LOCAL RESIDENTS