2014 ATTENDEE SURVEY REPORT

BRAND DISPLAY ATTENDEE IMPORTANCE RATINGS The top three most important display elements to Show visitors are directly related to product discovery and vehicle shopping—the ability to access the vehicle, having a full selection of vehicles to choose from and having specific vehicles of interest to visitors.

Local Area Attendees (Top 2 Box Rating, 5 Point Scale)

74%

THE ABILITY TO ACCESS / SIT IN THE VEHICLE

73%

FULL SELECTION TO CHOOSE FROM

69%

HAVING A SPECIFIC VEHICLE I AM INTERESTED IN

66%

CONCEPT CARS ON DISPLAY

53%

PRODUCT SPECIALISTS WERE HELPFUL

50%

PRODUCT SPECIALISTS WERE AVAILABLE

48%

INTERACTIVE DISPLAYS AND COMPUTER TERMINALS

47%

AVAILABILITY OF VEHICLE ACCESSORIES

46%

DISPLAYS FIT THE IMAGE OF THE BRAND

42%

AVAILABILITY OF BROCHURES

32%

NARRATOR GIVING VEHICLE PRESENTATION

31%

HIGH-TECH ELEMENTS (SUCH AS CUT-AWAY CARS OR ENGINES)