2014 ATTENDEE SURVEY REPORT

CAR SHOPPERS: NEW-CAR INTENTION COMPARISON NYIAS attendees looked to purchase or lease new-vehicles—60% of attendees were 12-month new-vehicle intenders, significantly above the local market (30%).

25 2014 ATTENDEE SURVEY REPORT #NYIAS

0-3 MONTHS

05%

10%

07%

4-6 MONTHS

18%

18%

7-12 MONTHS

60% of attendees are 12-month new-vehicle intenders.

32%

47%

12+ MONTHS

35%

23%

NEVER/NOT SURE

5%

LOCAL ATTENDEES

LOCAL RESIDENTS