2014 ATTENDEE SURVEY REPORT

LUXURY VS. NON-LUXURY NEXT-BRAND INTENTIONS NYIAS attracted a very high mix of premium buyers (reflective of the incomes measured among the NYIAS attendees and considering the market mix of luxury brands in the NY market). Respondents were only slightly more likely to say that purchase would be from a non-luxury brand rather than from a luxury brand.

39%

MOST LIKELY A LUXURY BRAND

45%

MOST LIKELY A NON-LUXURY BRAND

16%

UNSURE, HAVEN’T DECIDED YET