2014 ATTENDEE SURVEY REPORT

29 2014 ATTENDEE SURVEY REPORT #NYIAS

POST-SHOW PLANS More than one-half of respondents said they planned to visit a dealership subsequent to their NYIAS experience. Another 39% indicated plans to talk about new vehicles with friends or relatives.

55%

VISIT A DEALERSHIP

39%

TALK ABOUT NEW CARS WITH FRIENDS OR RELATIVES

24%

VISIT AN AUTO MANUFACTURER OR DEALER WEBSITE

13%

BLOG OR POST ONLINE ABOUT CARS

11%

READ AN AUTO-RELATED PUBLICATION

10%

CONSULT AN AUTO-RELATED CONSUMER GUIDE OR WEBSITE