2014 MEDIA REPORT
#NYIAS
2014 MEDIA REPORT
TABLE OF CONTENTS
2014 MEDIA REPORT #NYIAS
05 07 09 11 13 15 17 39
INTRODUCTION
MEDIA HIGHLIGHTS
PRESS WEEK
TELEVISION & PRINT COVERAGE
SOCIAL MEDIA REACH
03
PRESS OVERVIEW
DOMESTIC PRESS
INTERNATIONAL PRESS
WELCOME
The New York International Auto Show continues to be one of the most comprehensively covered media events in the world. From traditional outlets to social media, the depth and reach of coverage continues to grow. With 2.6 billion total media impressions in 2014—a 16% increase over 2013— this upward trend shows no signs of slowing. Throughout the 2014 Media Report, you’ll find the reasons why the New York International Auto Show is the premier platform for new vehicle debuts, piquing consumer interest and making a global splash.
2014 MEDIA REPORT #NYIAS
05
MEDIA HIGHLIGHTS
PRINT, TELEVISION AND RADIO IMPRESSIONS
Total Publications
4% increase
2,922
Total Circulation
6% increase
550,547,973
Net Print Impressions
6% increase*
1,266,260,337
Gross Print Impressions
6% increase**
1,646,138,438
TELEVISION
Total Television Programs
32% increase
1,552
Total Viewership
42% increase
883,791,983
RADIO
Radio Segments
3% decrease
385
Total Listeners
1% increase
85,674,581
2014 MEDIA REPORT #NYIAS
2014 TOTAL MEDIA IMPRESSIONS** 2.6 BILLION
3 BILLION
INCREASE 16%
2.5 BILLION
2 BILLION
1.5 BILLION
2.3 BILLION
2.6 BILLION
2.1 BILLION
1 BILLION
1.9 BILLION
500 MILLION
07
0
2014
2011
2012
2013
How publicity results are quantified: Viewership: Verified audience numbers as reported by television outlets. Listeners: Verified audience numbers as reported by radio outlets. *Gross Print Impressions: Calculated by multiplying Net Impressions by 30%—which represents the estimated number of missed or never-received clips—and adding the sum to the Net Print Impressions.**Total Media Impressions: Calculated by adding Gross Print Impressions, Total TV Viewership and Total Radio Listeners.
PRESS WEEK
TOTAL MEDIA REGISTRATIONS
2014 BY CATEGORY
Media
7% increase vs. 2013
4,973
13% decrease vs. 2013
1,034
Radio
11% decrease vs. 2013
112
Television
28% increase vs. 2013
512
Online
19% increase vs. 2013
1,532
Post-Press days
14% increase vs. 2013
528
Other
6% increase vs. 2013
1,255
Industry
12% increase vs. 2013
4,523
Manufacturer
38% decrease vs. 2013
90
Supplier
5% increase vs. 2013
147
Agency
43% increase vs. 2013
318
Financial
35% increase vs. 2013
387
Other
7% increase vs. 2013
2,452
GM Group
7% increase vs. 2013
554
NADA Automotive Forum
47% increase vs. 2013
549
Audi Luncheon
44% decrease vs. 2013
34
Total
9% increase vs. 2013
9,496
2014 MEDIA REPORT #NYIAS
2013 BY CATEGORY
Media
4,652
1,189
4,973 2014 MEDIA REGISTRATIONS (7% INCREASE)
Radio
126
Television
401
Online
1,288
Post-Press days
465
Other
1,183
Industry
4,028
Manufacturer
145
4,652 2013 MEDIA REGISTRATIONS
Supplier
140
Agency
280
Financial
220
09
Other
2,290
GM Group
518
NADA Automotive Forum
374
Audi Luncheon
61
Total
8,680
TELEVISION & PRINT COVERAGE
TELEVISION PROGRAMS
TV Outlet
2011
2012 2013 2014
National Networks
182
186
214
239
National Cable
348
358
422
497
Local New York Area
205
211
236
251
Local Coverage in other U.S. Cities
271
277
304
565
Total Programs
1,006 1,032 1,176 1,552
22%
TELEVISION NEWS STORIES
GENERAL NYIAS
1,552
2014
PRINT COVERAGE Subject of Clips in 2014
1,176
2013
1,032
2012
78%
MANUFACTURER PRODUCT
1,006
2011
2014 MEDIA REPORT #NYIAS
11
SOCIAL MEDIA REACH CONVERSATION & AUDIENCE GROWTH
2014 MEDIA REPORT #NYIAS
A TOTAL OF 483 MILLION Impressions were created about the NYIAS 35% increase from 2013
Online Mentions 31% increase from 2013 FROM 163,036
POSTED BY 78,804 Unique People 89% increase from 2013
+83% 7,000 NEW FANS 15,380 TOTAL FOLLOWERS
+21% 3,400 NEW FANS 20,591 TOTAL FOLLOWERS
+26% 14,300 NEW FANS 70,860 TOTAL FOLLOWERS
13
INCREASE IN USAGE OF @NYAUTOSHOW
109%
This word cloud represents the most common words and phrases used in social media when referring to the New York International Auto Show
INCREASE IN USAGE OF #NYIAS
110%
PRESS OVERVIEW
EBONY ECONOMIST ELITE LIFE MAGAZINE
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AGILOCITY, LLC AMERICAN MEDIA AMI AMY PINARD PHOTOGRAPHY ARCHITECTURAL DIGEST THE ASSOCIATED PRESS AUCKLAND HERALD AUTO BUSINESS WEEKLY AUTO EVENTS AUTOLAB AUTOMOVIL PANAMERICANO AUTO TRADER BLOOMBERG NEWS CAR COACH CARIBBEAN BUSINESS CARS.COM CNBC CONDENAST CORBIS COSMOPOLITAN CUMULUS MEDIA DAILY NEWS DAILY NEWS/GIRL DRIVE USA DUB MAGAZINE
EL NUEVO DIA EMPRESARIOS ENDLESS VACATION ENVIVOPR.COM EVO, THE THRILL OF DRIVING FAMILY CIRCLE FASHIONINDIE MAGAZINE FAST COMPANY FORBES/NYT/CARSDIRECT FRENUSMEDIA FSS FX GANNETT GLAM GLAMOUR
KELLEY BLUE BOOK KNIGHTS OF MALTA THE KOREA TIMES LA RAZON SPANISH NEWSPAPER LUCKY M. SHANKEN COMMUNICATIONS
GOLF DIGEST GOLF GROUP
MARCA MOTOR MARIE CLAIRE MARKETWATCH MARTHA STEWART
GROUPM HEARST HEARST MAGAZINES HEARST - TOWN AND COUNTRY HEROES AND VILLAINS ADVERTISING
MEDIACOM MEDIAVEST
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CHINA TELEVISION CO. CNBC CNN DISCOVERY COMMUNICATIONS DISNEY/ABC TV DOGAN NEWS AGENCY EET NEWS EN LA ESCENA ENTD NEWS ESPN ETTV NY FOOD PARADISE TV FOX BUSINESS NETWORK FOX NEWS CHANNEL FOX SAT TRUCK FSS FUJI TV HIGH IMPACT TV HOST OF WILKOW JWALK MRBI BROADCASTING NBCUNIVERSAL NEW TANG DYNASTY TELEVISION NTD NEWS NTDTV NTV BROADCASTING CO NY 1 NY1 SPINIFEX TELEMUNDO TIME WARNER CABLE TURNER BROADCASTING TVB
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2014 MEDIA REPORT #NYIAS
TIRE REVIEW TURNER INC. TVB UN UNDERTONE URABUS USA TODAY USA TODAY/GANNETT W MAGAZINE WALL STREET JOURNAL WASHINGTON POST WORLD CAR AWARDS WORLD JOURNAL WPIX YOLI’S GREEN LIVING
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15
ARD GERMAN TELEVISION ASSOCIATE PRODUCER OF WILKOW BBC TOPGEAR BLACK ENTERPRISE TV BLOOMBERG BRONXNET CBS CBS NEWS
WCBS WPIX WXTV- Univision 41
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RADIO
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ONLINE
MICROSOFT MINDSHARE MULLER VIDEO PRODUCTIONS NASCAR.COM NEW YORK MEDIA POPMUNCHER PRATT UNIVERSITY
PUT A CHILL RAZORFISH REDUX PICTURES RETRO REPORT ROADFLY ROCHESTER INSTITUTE OF TECHNOLOGY SCHOOL OF VISUAL ARTS SHEBUYSCARS.COM SITUATION INTERACTIVE TECHLICIOUS
EBAY MOTORS EDMUNDS.COM EMARKETER
TERRA NETWORKS TERRYMCFLY.COM
DOMESTIC PRESS
2014 MEDIA REPORT #NYIAS
ALABAMA ONLINE VEHIBLOG ARIZONA ONLINE
TELEVISION
BLOOMBERG NEWS CAR AND DRIVER MAGAZINE - CHINA CAR CONCEPTS COSTCO AUTO PROGRAM DRIVING THE NATION EUROPEAN CAR MAGAZINE GLOBAL AUTO SYSTEMS HEARST MAGAZINES HOLLYWOOD REPORTER JOINS AMERICA KELLEY BLUE BOOK MOTOR TREND NEKO PUBLISHING PAGE ONE AUTOMOTIVE PLAYBILL RACER MEDIA AND MARKETING & ONCARS STUDIOS ROAD & TRACK MAGAZINE ROUNDEL MAGAZINE, BMW CCA SEMA SOURCE INTERLINK MEDIA
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ARKANSAS ONLINE
MOTOR AUTHORITY
CALIFORNIA PRINT
17
ANTENNA USA, LLC AUDI MAGAZINE/DESIGNORY AUTOMOTIVE NEWS
AUTOPROYECTO AUTOSTRATAGEM AUTOWEEK BEHIND THE WHEEL
THE CAR SHOW JOSHCAR.COM MOTOR TREND AUDIO NPR
TIME INC. USA TODAY WALL STREET JOURNAL WHEELS MAGAZINE
ONLINE
EVOX PRODUCTIONS, LLC FORTUNE FREELANCE, VARIOUS GLOBAL AUTO SYSTEMS GRAN-TURISMO.COM
THEDRIVERSSEAT.TV THESTREET THE TORQUE REPORT TRUECAR.COM TWITTER
3812 CALLE TIBURON ABOUT.COM ADROIT DIGITAL AMCI - AUTO MARKET CONVENTION INSIGHTS AOL INC AUTOBLOG AUTOBLOG.COM AUTOBYTEL AUTOBYTEL.COM
HER HIGHWAY HOONIVERSE
COLORADO ONLINE
IMPORT TUNER MAGAZINE JAPANESE NOSTALGIC CAR
CAR AND DRIVER CARS.COM THE CHECKERED FLAG EVERGREEN-PARTNERS LLC SPORK PUBLISHING TFLCAR.COM/TFLTRUCK.COM
JETPACK KBB.COM
KEITH BABY MEDIA KELLEY BLUE BOOK LACKS ENTERPRISES MAYHEMIC MEDIA LLC MICROSOFT - XBOX MIDWAY GROUP MOTOR TREND MOTOR TREND (SOURCE INTERLINK MEDIA) MULTIVU MXM MY LIFE AS LIZZA NEW CAR TEST DRIVE NEWSPRESSUSA ON DIGITAL MEDIA POPULAR SCIENCE PR NEWSWIRE R/GA RACER MEDIA & MARKETING, INC. ROADFLY SILERROAD PRODUCTIONS THE SMOKING TIRE THE SMOKING TIRE, TANGENT VECTOR, TMFILMS SOURCE INTERLINK MEDIA SOURCE INTERLINK MEDIA /MOTOR TREND
AUTOMOTIVE.COM AUTOMOTIVEFOCUS AUTOPACIFIC, INC. AUTOPROYECTO
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CONNECTICUT PRINT AAA AUTO GUIDE, THE HARTFORD COURANT,
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CAR & TRAVEL MAGAZINE, AAA NEW YORK CLASSIC MOTORSPORTS/GRASSROOTS MOTORSPORTS
CONNECTICUT CRUISE NEWS CONNECTICUT MARKETING CONNECTICUT POST CONSUMER ELECTRONICS DAILY CONSUMER REPORTS
EDMUNDS INC. EDMUNDS.COM ELECTRONIC ARTS ENTERTAINMENT MARKET PLACE
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HEMMINGS CLASSIC CAR LA EXCLUSIVA MAGAZINE LAIKS LATVIAN LAIKS NEWSPAPER MASCDCS
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WICC 600 AM WPKN
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19
CTC PRODUCTIONS DOUBLE ROCK PRESS DRAGON PUBLISHING DRIVING WITH IDIOTS ESPNDEPORTES.COM ESPN INTERNATIONAL EXAMINER.COM FAST LANE DAILY
FLORIDA PRINT
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LUNAR MEDIA GROUP, LLC
ONLINE ADVANTA-STAR AUTOMOTIVE RESEARCH CORPORATION OF AMERICA
TELEVISION
FOX BUSINESS NETWORK
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BMWBLOG.COM CARS.COM CHARLENE KING COMMUNICATIONS CHICAGO AUTOMOBILE TRADE ASSOCIATION FUSION PHOTOGRAPHY CO. IDM PHOTOGRAPHY LLC KILOMETERMAGAZINE.COM MOTORINGFILE REVIEWCARS.COM SINCLAIR BROADCAST GROUP VELOCITY AUTOMOTIVE JOURNAL VORTEX MEDIA GROUP WEB2CARZ.COM
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CARGURUS.COM
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RADIO
AUTO SENSE AUTOVISION LAIKS NEWSPAPER
CUMULUS MEDIA INC. MODERN LUXURY
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QUATTROWORLD RAINYDAYMAGAZINE
2014 MEDIA REPORT #NYIAS
RADIO CAR TALK - NATIONAL PUBLIC RADIO THE CARLSON GROUP LLC CBS RADIO GREATER MEDIA, INC. SUE MEAD AUTO WRITER
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