2015 New York International Auto Show Year In Review

14 / ANNUAL REVIEW / #NYIAS

WORLD CLASS DEBUTS TAKING CENTER STAGE For over a century, the New York Auto Show has continued its pioneering tradition of bringing new and innovative automotive ideas to a national and world stage. In 2015, the world’s automakers introduced dozens of new models in New York. The tremendous number of new vehicle launches over the years taking place at the Show is not only testimony to the global importance of North America’s oldest auto show as one of the most effective marketing opportunities for exhibitors, but reflects greater New York’s location as the largest DMA for most automobile brands.