2015 New York International Auto Show Year In Review
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Table of contents
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ANNUAL REVIEW
4
Letter From the Chairman and President
6
An Unprecedented Success
8
Power of Consumers
12
World Class Debuts
16
Industry Events
18
Welcoming the Public
20
Women in the Driver’s Seat
24
Experts Engage
26
A Picture is Worth a Thousand Words
28
ATTENDEE SURVEY REPORT
30
Introduction & Methodology
32
Key Findings
34
Demographic Comparison
36
Attendee Behavior
44
Intent to Purchase
56
MEDIA REPORT
66
Making a Big Impression
68
Media Highlights
70
Press Week
72
Television & Print Coverage
74
Social Media Reach
76
Press Overview
78
Domestic Press
81
International Press
89
International Media Outlet Coverage
91
Sponsors and Partners
94
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