2015 New York International Auto Show Year In Review

32 / ATTENDEE SURVEY / #NYIAS

KEY FINDINGS THE NEW YORK INTERNATIONAL AUTO SHOW ATTRACTS A SIZABLE POOL OF QUALIFIED PROSPECTS Q 76% of attendees in the market area intend to purchase a new vehicle in the next 12 months. Q The average time spent at this year’s show was 3 hours and 54 minutes, up 9 minutes from last year. Q More in-market intending visitors this year led to greater expansions and refinements of brand consideration lists: 42% of attendees added brands they were not previously considering to their consideration list as a result of attending the show.