2015 New York International Auto Show Year In Review
56 / ATTENDEE SURVEY / #NYIAS
SHOW IMPACT ON PURCHASE CONSIDERATION
INTENT TO PURCHASE HELP SHOPPERS MAKE DECISIONS The Show continues to be a place for serious car shoppers as they compare brands for consideration in their shopping process.
ADDED BRANDS TO THEIR CONSIDERATION LIST 42 %
> 16 % SUBTRACTED BRANDS FROM THEIR CONSIDERATION LIST
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