2015 New York International Auto Show Year In Review

56 / ATTENDEE SURVEY / #NYIAS

SHOW IMPACT ON PURCHASE CONSIDERATION

INTENT TO PURCHASE HELP SHOPPERS MAKE DECISIONS The Show continues to be a place for serious car shoppers as they compare brands for consideration in their shopping process.

ADDED BRANDS TO THEIR CONSIDERATION LIST 42 %

> 16 % SUBTRACTED BRANDS FROM THEIR CONSIDERATION LIST