2015 New York International Auto Show Year In Review

66 / MEDIA REPORT / #NYIAS

TOTAL TRADITIONAL MEDIA IMPRESSIONS (NATIONALLY) 2015: 2,705,249,205 2014: 2,615,605,002 2013: 2,263,863,422

MAKING A BIG IMPRESSION THE PREEMINENT MEDIA DRAW Increased media attendance combined with more print, television, online and social media coverage helped spark consumer interest in the Show across the country and overseas. Nearly every major national and international television, print, radio and online media outlet was represented at this year’s Show.