2015 New York International Auto Show Year In Review

74 / MEDIA REPORT / #NYIAS

FOLLOWER GROWTH

74 % INCREASE IN USAGE OF @NYAUTOSHOW 53 % INCREASE IN USAGE OF #NYIAS +37.5 % 5,569 NEW FANS 19.4K TOTAL FOLLOWERS +13 % 10,482 NEW FANS 90,637 TOTAL FOLLOWERS +9 % 2,343 NEW FANS 28.7K TOTAL FOLLOWERS

SOCIAL MEDIA REACH USING SOCIAL CHANNELS DYNAMICALLY LED TO THE BROAD REACH OF PASSIONATE, TECH-SAVVY INDIVIDUALS ALL AROUND THE WORLD While each channel required a unique approach, they all aimed towards one message – the incredible world the auto industry continues to become. We used Facebook, Twitter and Instagram to engage with a broad audience, at the Show or not, through photo-based content, facts, calls to action, and real-time interactions good enough to share, and that’s exactly what happened. The Show hit over 1.08+ billion impressions, surpassing 2014 by 123.6%. On Instagram and Twitter, we pushed real-time moments at the Show that the general public normally would not be able to see, giving them a real behind- the-scenes look at what happens on Press days. Facebook was used to target segments of our audience with specific content resulting in an explosive amount of fan engagement and ticket revenue.