2016-17 GNYADA Automotive Workshops & Seminars

M A Y

DRIVE SALES WITH VIDEO: HOW TO START YOuR VIDEO PROGRAM (HANDS ON TRAINING) Dominate search engine results, engage your customers and enhance your digital presence.

GNYADA SALES ACADEMY covering every phase of the selling process, from prospecting to delivery.

Date:

wednesday, may 17 & Thursday, may 18, 2017

Time:

10:00am-4:00pm BoTH DAYS

Date: Time:

Tuesday, may 9, 2017

10:00am-4:00pm Instructor: criss castle, car News Network Fee: $125 (GNYADA member) $250 (non-member)

Instructor: Ken carlson

Director of Training for manage-Rite, Inc.

Fee:

$149 (GNYADA member) $300 (non-member)

The highly interactive two-day Sales Academy equips participants with the tools and techniques to improve sales performance and achieve success.

Drive traffic to your website with video — create captivating publicity that doesn’t expire! Get hands-on training on creating videos that bring people to your dealership.

Salespeople will learn:

Participants will learn how to:

n Skills in prospecting and appointment setting n How to engage customers and qualify their needs n what to do during walk-arounds and test rides n Techniques for working around negative feedback

n Develop content specific to the auto industry n create follow-up videos for BDc, sales and service n Start and maintain a dealership YouTub e channel n Post and distribute video content across social media platforms

How to negotiate and close deals

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n Imbed videos in cRm and on your website

SERVICE ADVISOR SKILLS: HOW TO SELL SERVICE & REPAIR The ultimate game plan on increasing hours per R.o., and gross retention.

Date: Time:

Thursday, may 25, 2017

10:00am-4:00pm

Instructor: Ken carlson

Director of Training for manage-Rite, Inc.

Fee:

$125 (GNYADA member) $250 (non-member)

communicate the importance of vehicle maintenance to customers, while increasing service-driven profits.

Service Advisors will learn:

n Selling techniques to get customers to agree on needed service(s)

Interviewing methods to build rapport

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n How to position service needs based on customer benefit

Techniques for handling objections How to ensure trust and credibility

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GNYADA’S CENTER FOR AUTOMOTIVE EDUCATION & TRAINING wHITeSToNe New YoRK 15

718.640.2000 • GNYADA.com/eDUcATIoN