2016 GNYADA Membership Directory

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NADA ISSUES NEW COMPLIANCE GUIDE ON FEDERAL ADVERTISING RULES

The National Automobile Dealers Association’s (NADA) Dealer Guide to Federal Advertising Requirements assists new car dealers in complying with federal advertising requirements on the sale, financing, and leasing of automotive products and services. The publication provides examples of “bad” and “good” ads as well as chapters on 41 different federal advertising topics, such as the use of discount claims, email advertising, green marketing claims, Internet advertising, satisfaction guarantees, and trigger terms. The Guide can be found at: www.nada.org/Press- Releases/2015/NADA-Issues-New-Compliance-Guide-on-Federal-Advertising-Rules . This guide is an invaluable resource, particularly considering the Federal Trade Commission’s continued scrutiny of dealer compliance with federal advertising standards. Since 2012, the FTC has initiated nine separate rounds of advertising enforcement actions against 27 dealers in 17 states for multiple advertising violations, including actions against three dealers that the FTC announced last December. “The guide does not address additional advertising requirements that may be imposed at the state or local level, which vary considerably and need to be fully addressed when dealer ads are reviewed for legal compliance,” said Paul Metrey, NADA Chief Regulatory Counsel. “It’s essential that dealers consult with their legal counsel to determine – and to ensure that their advertisements are consistent with – the full scope of their advertising responsibilities.” The guide is part of NADA’s Management Series, “Driven.”It is available at www.nada.org .

2016 MEMBERSHIP DIRECTORY

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